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  • Brief Format

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    Nitin Sharma
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    This document outlines a marketing brief template that includes sections for background information, objectives, target audience, key messaging, what makes the messaging believable, additional relevant details, deliverables, and mandatory elements. The brief is to be used to communicate an advertising campaign from those creating it to those responsible for executing it.

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    Brief format

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    © Attribution Non-Commercial (BY-NC)

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    This document outlines a marketing brief template that includes sections for background information, objectives, target audience, key messaging, what makes the messaging believable, additional relevant details, deliverables, and mandatory elements. The brief is to be used to communicate an advertising campaign from those creating it to those responsible for executing it.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2 views1 page

    Brief Format

    Uploaded by

    Nitin Sharma
    This document outlines a marketing brief template that includes sections for background information, objectives, target audience, key messaging, what makes the messaging believable, additional relevant details, deliverables, and mandatory elements. The brief is to be used to communicate an advertising campaign from those creating it to those responsible for executing it.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Platform

    Briefed by Briefed to

    Date of brief Date of delivery

    Background

    Why do we want to advertise?

    Who am I talking to?

    The single minded proposition

    Why is it believable?

    Any other relevant information:

    Deliverables:

    Mandatories:

    TLG India Pvt Ltd The Big Apple, 36, Dr L Shirodkar Road, Parel, Mumbai 400012

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