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  • What Is Search Engine Optimization

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    Alim Williams
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    Search engine optimization (SEO) is the process of optimizing a website to increase its visibility in organic search engine results. Key aspects of SEO include including relevant keywords in titles, headings, URLs and content; ensuring all pages are crawlable by search engines; and obtaining links from other high-quality, relevant websites to improve link popularity and trust. The goal is to design a site that search engines can easily read and understand to determine its relevance to user search queries.

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    What is Search Engine Optimization

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    Search engine optimization (SEO) is the process of optimizing a website to increase its visibility in organic search engine results. Key aspects of SEO include including relevant keywords in titles, headings, URLs and content; ensuring all pages are crawlable by search engines; and obtaining links from other high-quality, relevant websites to improve link popularity and trust. The goal is to design a site that search engines can easily read and understand to determine its relevance to user search queries.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    4 views7 pages

    What Is Search Engine Optimization

    Uploaded by

    Alim Williams
    Search engine optimization (SEO) is the process of optimizing a website to increase its visibility in organic search engine results. Key aspects of SEO include including relevant keywords in titles, headings, URLs and content; ensuring all pages are crawlable by search engines; and obtaining links from other high-quality, relevant websites to improve link popularity and trust. The goal is to design a site that search engines can easily read and understand to determine its relevance to user search queries.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 7

    What is Search Engine

    Optimization?
    What is Search Engine Optimization?

    • The act of designing (or re-designing) your site


    • to be more search engine friendly.
    Fun Facts
    • 85% of all traffic on the internet is referred
    from
    • a search engine
    • 90% of all users don’t look past the first 30
    • results (most only view top 10)
    • Many websites aren’t even indexed, most are
    • poorly optimized and get very little traffic from
    • the search engines
    Basic Search Engine Optimization
    • Ensure navigation allows crawlers to reach all
    • parts of your site.
    • Include title, description, and keywords meta
    • tags in the HTML header.
    • Use keywords in meaningful headings.
    • Use keywords at the beginning of the page in
    • text.
    • Use keywords in the URL or filename, and don’t
    • change either unnecessarily.
    Ranking Factors
    • On-Page Factors (Code & Content)
    • • Title tags <title>
    • • Header tags <h1>
    • • ALT image tags
    • • Content, Content, Content (Body text) <body>
    • • Hyperlink text
    • • Keyword frequency & density
    • Off-Page Factors
    • • Link Popularity (“votes” for your site) – adds credibility
    • • Anchor text
    Meta Tags

    • Self-describing text at the beginning of a web


    • page that is not visible to the user but can be
    • read by the search engine
    • Title
    • Key-words
    • Description
    • Appear not to be significant for most search
    • engines today
    Visibility (link popularity)

    • Some search engines rank your site higher if


    many other sites link to yours
    • Your goal is to get as many sites as possible to
    link to you
    • Submit those pages that link to you to Google

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