PRESENTED TO

KAMRAN YOUSAF SANDHU

 Group Members

1 Farooq Amjad
082159
2 Khuram Shahzad 083268

3 Irfan Ali 082140

4 Salman Rasheed 082119

5 Abrar Hussain 083109

INTRODUCTION
HISTORY
KEY DATES 1866 COMPANY FOUNDATION

1 2
Major joint ventures 1981
Galderma
1905 Merger between Nestlé
and Anglo-Swiss Condensed
Milk Company
1929 Merger with Peter,
Cailler, Kohler Chocolates
Suisses S.A.
1947 Merger with
Alimentana S.A. (Maggi)
1971 Merger with Ursina-
Franck
1974 L'Oreal (equity interest)
1977 Acquisition of Alcon
(2002: partial IPO)
1985 Acquisition of
Carnation
1988 Acquisition of Buitoni-
Perugina
1990 Cereal Partners
Worldwide
1991 Beverage Partners
Worldwide (formerly CCNR)
1992 Acquisition of Perrier
3
2001 Acquisition of
Ralston Purina
2002 Dairy Partners
Americas and Laboratories
innéov
2003 Acquisition of
Mövenpick, Powwow and
Dreyer's
2004 Acquisition of Valio
(ice cream activities)
2005 Acquisition of
Wagner, Protéika, Musashi
MISSION STATEMENT

"Nestlé is the largest food company in the world.

But, more important to them is to be the world's
leading food company”.
PRODUCTS
PRODUCTS (Cont’d)
COUNTRIES
Bangladesh Pakistan
China Philippines
Hong Kong Republic of Korea
India Saudi Arabia
Indonesia Singapore
Iran Sri Lanka
Israel Syria
Japan Taiwan
Jordan Thailand
Kazakhstan United Arab Emirates
Kuwait Uzbekistan
Lebanon Vietnam
Malaysia
TOTAL 81 Countries
NESTLE IN PAKISTAN

 Nestlé MilkPak Limited (NML) was incorporated

in Pakistan under the Companies Ordinance,
1984 & listed on Karachi and Lahore stock
exchanges since 1980.

 Joint venture between Nestle Switzerland and

MilkPak Limited came about in 1988.

 Nestlé Pure Life was launched in Pakistan in

1998
FACTORIES

FIVE
Factories

Sheikhupura Karachi
Kabirwala Islamabad
MANAGEMENT PROCESS

PLANNING ORGANIZING STAFFING LEADING CONTROLING

•Recognition •Competence
•People •Decentralized •Comparing of
• R&D •Counseling
•Process •People oriented
Manufactured
•Plan •Training •Motivating
•Situation products
•Formulation •Developing activities
•Coordinating
•Estimation •Compensating
HRM DEPARTMENT HIRARCHY
Human
Resource
Manager

Recruitment Planning
Time Office Personnel
and and
Management
Development Relationship HR Coordinator
HRM Coordinator HR Coordinator
HRM Coordinator
HR Coordinator
HRM Coordinator HR Coordinator
HRM Coordinator

Assistant Assistant Assistant Assistant

ABRAR HUSSAIN
FUNCTION OF HRM

 Recruitment & Selection

 Training and development
 Compensation and Benefits
 Motivation
 Promotion
RECRUITMENT AND SELECTION

Each year, number of Eligible persons and top you

graduates are recruited.
All have strong academic qualifications and Essential language.
Technical skills & relevant internships or professional
experience.
High degree of adaptability.

Unquenchable thirst for knowledge.

The ability to assume control anywhere in the world.

TRAINING & DEVELOPMENT OF EMPLOYEES

New employees are prepared to gain

experience in production, sales and marketing-
related activities & other areas of the business.

Activities include:-

 Production,
 Supply chain & information systems,
 Finance & control,
 Selling & Purchasing,
 Communication & Market Research.
REWARDS & BENEFITS

To Provide the Health facilities and security.

25 days' holiday in one Year
Mobile phone on a business need basis
Company bonus scheme
Contributory final salary pension scheme
Childcare vouchers (dependant on salary)
Gym facilities at larger sites
Staff shop at most sites
MOTIVATION

Employees get Motivation by:-

 Equal Employment Opportunities (EEO)

 Immediate job satisfaction
 Long-term career development
 Superior pay and benefits
 The personal growth that comes from experience
and training
 Materialistic as well as internal motivation
PROMOTION

ADVERTISING CHANNELS

 Internet
 Television
 Newspapers
 Magazines
SALMAN RASHEED
SWOT ANALYSIS

Brand name
R&D department
Unique features and technologies
40 & 60% test result criteria STRENGTHS

Less consumer research

in few areas
WEAKENESSES
Market expansion by
using bio-technology
OPPORTUNITIES
Baby milk action
Product
acceptance
THREATS
CORPORATE LEVEL STRATEGY

 Diversification Strategy:
A number of brands have introduced in Pakistan & also
new in process.
 Vertical Integration Strategy:
Only Manufacturing and Selling
 Consolidation Strategy:
No consolidation
 Geographic Expansion Strategy:
It has increased & also it will be in future.
BUSINESS LEVEL STRATEGY

 Cost Leadership Strategy:

No

 Differenciation Strategy:
Due to Quality bases

 Focus:
All market segments
DIFFERENTIATION

Our service is very efficient as compared to others.

  Nestle is now supplying water door to door for their

regular customers.

  Nestle water is available now in many packing they

are more convenient as well a s economical.

  Their quality check is much better than others so

there is no need to bother about the quality and the
taste of its products.
FUNCTIONAL LEVEL STRAEGY

 Finance Department
 HR Department
 Production Department

 R & D Department
 Marketing Department
 Others
LEADERSHIP PRINCIPLES

 Their motto is:

"Teamwork with responsible leadership".
 Nestlé is people & product oriented.
 Value for its stake holder but would not favor
,short term profit at expense of long term business
development.
 As decentralized as possible.
 Concept of Continuous improvement of activities.
NESTLE FAVORS
FAROOQ AMJAD
SUGGESTIONS

Bonus packages and increment in salaries

for a selective level of work and efficiency
should be awarded to attract the
employees’ concern.

Staff should be made more responsible by

implementing strict rules and regulations
and taking disciplinary actions against any
un-professional behavior.
CONCLUSION
Nestle is a market leader due to different
reasons:

 Its price is high against its competitors but it matches

its quality with its competitors.

 Its packaging is good.

 We can easily find Nestle from any retailer shop.

 Behavior of employees is not professional and every
department should treat equally.
THANK YOU