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    Reshma Gupta
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    This document discusses a company's industry and profile, marketing mix, market research efforts, economies achieved through its business operations, sensitivity analysis of key factors, its marketing plan, and human resource needs. It covers major areas important to understanding a company's business including its market analysis, operations, and strategies.

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    chapter pages

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    This document discusses a company's industry and profile, marketing mix, market research efforts, economies achieved through its business operations, sensitivity analysis of key factors, its marketing plan, and human resource needs. It covers major areas important to understanding a company's business including its market analysis, operations, and strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views7 pages

    Chapter Pages

    Uploaded by

    Reshma Gupta
    This document discusses a company's industry and profile, marketing mix, market research efforts, economies achieved through its business operations, sensitivity analysis of key factors, its marketing plan, and human resource needs. It covers major areas important to understanding a company's business including its market analysis, operations, and strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    INDUSTRY & COMPANY

    PROFILE
    MARKETING MIX
    MARKET RESEARCH
    ECONOMIES OF THE
    BUSINESS
    SENSITIVITY ANALYSIS
    MARKETING PLAN
    HUMAN RESOURCES

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