T-SHAPED MARKETER FRAMEWORK

CROSS-DISCIPLINE COMPETENCE
A wide-breadth of knowledge across overlapping disciplines

BRANDING DRIVING CONVERTING NURTURING CLOSING DATA &

& POSITIONING TRAFFIC LEADS LEADS SALES ANALYTICS

BRANDING & AWARENESS PAY-PER-CLICK

LEAD GENERATION SALES GOOGLE ANALYTICS
QUALIFICATION
GRAPHIC DESIGN
ON-PAGE SEO EMAIL MARKETING
GOOGLE
BUYER PERSONAS SEARCH CONSOLE
KEYWORD CONVERSION RATE
RESEARCH OPTIMIZATION
INBOUND SALES GOOGLE TAG
BEHAVIOR PSYCH. MANAGER
CONTENT
MARKETING COPYWRITING DATA ANALYSIS
MARKETING
BUYER’S JOURNEY AUTOMATION
DATA SYNDICATION
OUTREACH & NLP
BACKLINKS USER EXPERIENCE
TESTIMONIALS &
REPUTATION REPORTING
SOCIAL MEDIA
MARKETING REMOVING
CUSTOMER EXPERIENCE A/B TESTING OBJECTIONS HEAT MAP/ 3 rd
PARTY ANALYTICS
SOCIAL MEDIA FUNNELS
ADVERTISING
SECRET
WEB DEVELOPMENT SHOPPING
LANDING PAGE
OPTIMIZATION

PERSONALIZED
MARKETING
DEEP KNOWLEDGE
& EXPERIENCE RETARGETING/
REMARKETING SALES
Ability in one or a few fields ENABLEMENT

Yokel Local T-Shaped Marketer Framework