Assessment Front Sheet

IMPORTANT: Your assignment will not be accepted without the FRONT SHEET.
Campus: Stream:
Level: PCL-1 Year/Semester
Module Name: Consumer Behaviour Assignment Type: Weekly Assignment
Student’s Name: Assessor’s Name:
Issued on: Reqd. Submission Date:
Actual Submission
Submitted to :
Date:
Higher Level Skills
Students are expected to develop the following skills in this assignment:
• Cognitive skills of critical thinking, analysis and synthesis.
• Effective use of communication and information technology for business applications.
• Effective self-management in terms of planning, motivation, initiative and enterprise.

Certificate by the Student:

Plagiarism is a serious College offence.
I certify that this is my own work. I have referenced all relevant materials.
________________________
(Student’s Name/Signatures)

EXPECTED OUTCOMES Assessment Criteria – To achieve each outcome a Achieved (Y/N)

Understanding the role of
culture in consumer behaviour
and acknowledging the critical
role it plays in formulating
effective marketing strategies
student must demonstrate the ability to :
Understand the basic concepts of culture and how these
are instrumental in influencing consumer behaviour in the
decision - making process.

Assignment Grading Summary (To be filled by the Assessor)

Grades Grade Descriptors Achieved Yes/No (Y / N)
P A Pass grade is achieved by meeting all the requirements defined.
M1 Identify and apply strategies to find appropriate solutions.
M2 Select/design and apply appropriate methods/techniques.
M3 Present and communicate appropriate findings.
Use critical reflection to evaluate own work and justify valid
D1
conclusions.
Ability to anticipate and solve complex tasks in relation to the
D2
assignment.
D3 Demonstrate convergent, lateral and creative thinking.

OVERALL ASSESSMENT GRADE:

TUTOR’S COMMENTS ON
ASSIGNMENT:
SUGGESTED MAKE UP PLAN
(applicable in case the student is
asked to re-do the assignment)
REVISED ASSESSMENT GRADE
TUTOR’S COMMENT ON
REVISED WORK (IF ANY)
Date: Assessor’s Name / Signatures:
Question:

Q1, a. Summaries an episode of a weekly television series that you watched recently.
Describe how the programme transmitted cultural beliefs, values & customs.

b. Select and describe three commercials that were broadcast during the programme
mentioned in 1a (the above question).Do these commercials create or reflect cultural
values? Explain your answer.

Note:

The report must of 5 pages in a Report format.