Product

Brand name:- LiveScribe Smart Pen 2 GB

Product Design Sleek ergonomic design with anodized aluminum housing

Titanium color with silver band & black accents
Processor
ARM 9
Screen
96x18 OLED Display
Camera
High speed infrared camera (over 70 images/sec)
Storage
2GB NAND (over 200 hours recording time)*
* Actual available memory will be less. Recording time varies by audio quality setting.
Battery
300 mAH rechargeable lithium (non–removable)
Audio – Record
Smartpen embedded microphone – mono recording
3–D Recording Headset – binaural or stereo recording
Audio – Playback
Embedded speaker
Audio jack (2.5mm) for 3–D Recording Headset
PC Connectivity
USB mobile charging cradle
Size & Weight
Length: 155mm (6.1 in.)
Width: 14mm or 0.55 in. (bottom) to 16mm or 0.63 in. (top)
Weight: 36 Grams (1.3 oz.)

• Functionality:-
• Capture everything you write, draw, speak or hear
• Find the information you captured in seconds
• High-speed infrared camera
• Embedded microphone and built-in speaker
• OLED display
• USB connector
• Audio jack
• Maths made easy
 • Repairs and Support

HCL Infosystems will be handling Customer complaints and will be collecting under
repair units/ replaceable units on our behalf. Customer Helpline no. XXXXXXXXXX
and website support at www.Solveurqueries.com

• Warranty
International Limited Warranty. Livescribe warrants the Pulse smartpen to be free
from defects in materials and workmanship under normal use for a period of
ninety (90) days from the date of original direct or retail purchase. This warranty
is void if the product has been damaged by accident or unreasonable use,
immersion in water, neglect, abuse, improper maintenance, or other causes not
arising out of defects in workmanship or materials of the product. All warranty
claims are subject to: (1) you notifying Livescribe of the warranty claim within
the warranty period, (2) Livescribe verifying the existence of a defect in the
product and (3) receipt of valid proof of your purchase and the date of your
purchase. Your exclusive remedy shall be, at Livescribe's option, to have it
repaired or receive a replacement Pulse smartpen. All shipping costs, both to
Livescribe and back to the user/owner must be prepaid by the user/owner. Before
returning the Pulse smartpen, please contact the Livescribe Customer Service
Department for instructions.

In the event that a product under warranty is repaired or replaced, the replacement
will be covered under the original warranty or for 30 days, whichever is longer.
Repair or replacement is your exclusive remedy, and Livescribe’s exclusive
liability, under this warranty. The limited warranty set forth herein is the only
warranty made to you and is provided in lieu of any other warranties (if any)
created by any documentation or packaging. This limited warranty gives you
specific legal rights.
• Accessories and services :-
• The Pulse smartpen (1.3 ounces, anodized aluminum housing)
• 2 GB of memory (actual user available memory will be less)
• Livescribe Desktop software (download)
• 3-D Recording Headset
• 100 sheet dot paper college-ruled notebook
• USB mobile charging cradle
• Smartpen case
• 3 black fine point ink cartridges + 1 stylus cartridge
• Demo card and interactive stickers
• Interactive Getting Started Guide

Price
 • Pricing strategy : skimming price
• Suggested retail price :- Rs. 7500 (20% mark up)
• Volume discounts and wholesale pricing:- 10 – 25 units 2% discount on MRP
and 25 -50 units 5% discount 50 – 100 units 7.5% disc and 100 + units 10% disc
• Cash and early payment discounts : - 1% disc
• Seasonal pricing : - markup 20% during Diwali, Christmas, etc and rest 15%
• Price flexibility :- We are low on capital and hence we are using Skimming to
build up financial back-up to gain price Flex
• Price discrimination:- to be discussed

Place
• Distribution channels:- MFG – Distributor(e.g.: -HCL infosystems) – Retailers -
Consumer
• Market coverage: - exclusive distribution
• Specific channel members :- Servicing partner (HCL Infosystems)
• Inventory management: - Starting with 5000 units and then keeping 10% as
buffer stock before we start manufacturing of new units (Invent management plan
will change as we progress
• Warehousing: - Bhivandi will be our centre of warehouse with an average
stocking capacity of 10000 units
• Distribution centers: - Central Warehouse and HCL Infosystems warehouse
• Order processing: - Manufacturing Unit will be our Order processing unit in
Bhivandi
• Transportation: - Bhivandi has more than 400 transport companies in the
locality. Mode of transport will be majorly Roadways.

Promotion
• Promotional strategy (push, pull, etc.): - We will use a combination of
pull and push strategy
• Advertising Mass advertising on multi-Medias i.e. T.V. , Radio,
NewsPaper, Magazine’s, etc
• Personal selling & sales force : - we will hire an adequate sales force as
our main concentration will be on Retail Chain Tie-Ups and direct selling
• Sales promotions :- we will also use sales promotion techniques like
coupons, sales commission to retailers ,etc
• Public relations & publicity: - Our Core focus will be on building a strong
public relations as we are pioneer in INDIAN markets and we can continue
to be leader with loyalty of customers.
• Marketing communications budget:- Our Marketing