Sony Innovation: Past, Present and Future

COMPANY OVERVIEW

Sony America is:

 A leading audio-visual electronics and information technology

company in the US and worldwide
 A leading music company in the US and worldwide
 The co-developer of the CD, DVD, and SACD; the developer,
manufacturer, and marketer of PlayStation
 The inventor of a wide range of consumer audio-visual products

In the competitive electronics market within the United States, Sony has
managed to dominate. Sony Electronics is the largest segment of Sony
America. The company has seen almost constant growth since 1960.

Throughout the company’s time here in the U.S., it has introduced numerous
products that have revolutionized the electronics industry. The Sony Trinitron
television and the Walkman personal stereo have become the industry
leaders. There are future products on the horizon, such as the VIAO, CLIO,
and Sony’s line of digital cameras, which stand to once again raise the bar.

Developing and producing these products for Sony is a 21,000 person

workforce. Sony encourages these team members to innovate, take risks, and
exceed the customer’s expectations. The work these talented individuals did
led to nearly $14 billion in sales this past year. In a 2000 poll, Sony was
recognized as the number one brand name in America, beating out Ford,
Coca-Cola, and Disney.

Sony also invests a great deal in the community and their relationship with
both their customers and their employees. Corporate ethics play a big part in
every day at Sony. They have developed an Ethics-in-Action program which
is designed to train all levels of Sony workers in how to remain honest,
trustworthy and fair.