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    Starbucks began in 1971 with one store in Seattle. It expanded rapidly across the US and globally, opening over 17,000 stores in 55 countries by 2010. While known for coffee, Starbucks also sells food, drinksware, and coffee brewing equipment. As it grew, it faced both opportunities to expand into new markets and products, as well as threats from competitors. Starbucks aims to create an experience beyond just coffee by making customers feel welcome to work or relax in its stores.

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    Starbucks began in 1971 with one store in Seattle. It expanded rapidly across the US and globally, opening over 17,000 stores in 55 countries by 2010. While known for coffee, Starbucks also sells food, drinksware, and coffee brewing equipment. As it grew, it faced both opportunities to expand into new markets and products, as well as threats from competitors. Starbucks aims to create an experience beyond just coffee by making customers feel welcome to work or relax in its stores.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    23 views17 pages

    Humblot Benjamin - Presentation

    Uploaded by

    BenjaminHumblot
    Starbucks began in 1971 with one store in Seattle. It expanded rapidly across the US and globally, opening over 17,000 stores in 55 countries by 2010. While known for coffee, Starbucks also sells food, drinksware, and coffee brewing equipment. As it grew, it faced both opportunities to expand into new markets and products, as well as threats from competitors. Starbucks aims to create an experience beyond just coffee by making customers feel welcome to work or relax in its stores.

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    of 17

    Inglés empresarial II

    Starbucks

    Humblot Benjamín (Erasmus – France)

    Thursday, 25th November 2010


    1987: Jerry
    and Gordon
    sold Starbucks
    1982: Howard to Howard
    Schultz enters Schultz who
    as head of created
    marketing at Starbucks
    1971:
    Starbucks Corporation
    Starbucks was
    founded by
    Jerry Baldwin
    and Gordon
    Bowker
    The business took its name from "STARBO", a
    camp of miners of the 19th century located in the
    “Mont Rainier" which reminded the formers of
    “Starbuck".
    Starbuck is one of the persons in Moby Dick.
    This is the reason the logo is mermaid with a crown.
    But Countries have different cultures.
    Therefore, in some cases, the original Starbucks logo
    couldn't be kept and had to be modified.
    We started with one
    and only store in
    Seattle.
    Now we are selling
    coffee all over the
    world, with more than
    17,000 Starbucks
    Coffee in 55 differents
    countries.
    We wanted to open
    900 stores every year
    outside the US
    territory. But we are
    now openning more
    than 2,000 every
    years.

    Starbucks Expansion
    1998 2004 2002
    1987

    1996

    1999
    1971

    2006 2000
    2000

    Starbucks around the word


    SWOT analysis
    Strengths

    Weaknesses

    Opportunities

    Threats
    Strenghts

    Our products are exclusive

    Our reputation

    The irreproachable quality of our products

    Partnership with major companies

    Global Presence

    Word’s largest buyer of Fair Trade Certified coffee


    Weaknesses
    High prices, limiting customers.

    Stores closure in less frequented areas


    Opportunities

    Many other countries in which to open


    new stores

    Expand the product line to target a wider


    audience

    Create new partnerships to enhance the


    corporate image
    Threats
    Many competitors

    Birth of similar products

    Restrictions by foreign governments

    Criticism and controversy


    SBUX, Nasdaq

    Starbucks went public on June 26,


    1992 at a price of $0.53 per share
    We just not sell
    only coffee.
    At Starbucks you
    can eat
    sandwiches,
    pastries, snacks, …

    We want our
    customers to feel
    free to create their
    own starbucks at
    home.

    Merchandising
    Drinkware (Cups and mugs, tumblers and travel mugs,
    cold beverage)

    Brewing equipment

    Coffee, Tea

    Starbucks Gear

    Syrups

    Music

    Merchandise
    Starbucks cares
     Starbucks Foundation

     We created Starbucks
    Farmer Support Center

     Our cups are post-


    consumer recycled fiber

     We bought Ethos Water

     Fair Trade Certified


    Coffee
    Partnerships

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