STARBUCKS COFFEE COMPANY

Muhammad Inas Nismara

S1 Pariwisata Reguler A
2253010028
1.1 Our Roasting Roots: Starbucks in the 1970s
• When Starbucks first opened for business in 1971 in Seattle's Pike Place
Market, we had one store and only sold whole roasted coffee beans.
• The coffee that Starbucks sells was roasted in Berkeley, California, by Alfred
Peet (1920–2007) who brought a special style or method of roasting coffee to
the US.
• Peet's Coffee & Tea, started in 1966 in Berkeley, California. Three enthusiastic
customers, Jerry Baldwin, Zev Siegl, and Gordon Bowker, became very
enthusiastic and they dreamed of bringing the same roasting style of coffee to
Seattle. In 1971 they made their dream come true.
1.2 Stepping Up the Roasting: Starbucks in the 1980s
• Howard Schultz joined Starbucks in 1982 as marketing manager.
• During Howard's trip to Italy, he had a vision of bringing the Italian coffeehouse tradition
back to the United States. Where the coffee shop becomes a place to have conversations
and have a sense of togetherness, a "Third Place" between work and home. Howard was
finally given the opportunity to build a 27 square meter store to set up an espresso bar with
an Italian style.
• In April 1984, the first Starbucks store finally opened and introduced Starbucks® Caffè
Latte to the American public.
• Howard and his small team promised investors that they would open 125 stores in the next
five years.
1.3 Always an Eye on Innovation: Starbucks in the 1990s
• By 1992, the number of Starbucks® stores had doubled year over year and had grown to 165, exceeding
Howard's five-year promise.
• In 1994, to expand its coverage area to the East Coast, Starbucks chose a location in York, Pennsylvania, to
build a new, larger roasting plant.
• In 1996 Starbucks Stores opened internationally.

Our roasting plant in Kent, Washington.

1.4 Welcome to the Family: Starbucks in the 2000s
• Starbucks® stores began opening outside North America in 1996, starting with Japan and Singapore.
• Over the next six years, Starbucks established a presence in more than 25 new countries, including China,
Australia, the United Kingdom, Germany, Spain, Lebanon, Saudi Arabia and the United Arab Emirates.
• In 2002, Starbucks located its first roasting plant outside the US in Amsterdam. To supply coffee in Europe,
the Middle East and Africa (EMEA).
• 2002 – built the Carson Valley roasting plant in Nevada, USA.
• In 2003, two new trademarks appeared under Starbucks: Starbucks—Seattle's Best Coffee and Torrefazione
Italia.
• In April 2008, Starbucks launched Pike Place® Roast. something “smooth” and more “balanced”. Pike Place®
Roast is created to ensure great tasting coffee using Bunn brewers with or without cream and sugar.
1.5 A Continual Evolution: Starbucks in the 2010s and Beyond
• In 2011, Starbucks launched two Starbucks® Blonde Roast coffees: Starbucks Willow Blend® and
Veranda Blend®. The aim is to provide a lighter, richer roasting profile, to meet customer needs.
STARBUCKS PRODUCTS
STARBUCKS MAIN CUSTOMER
End of Chapter 3

STARBUCKS STORE
MAIN STRENGTH
 Thank You!
“Cultivate your coffee curiosity”