TYPES OF BRANDS

Abhinandan
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1.Functional Brands

 Functional brands are designed to solve

functional problems or provide functional
satisfaction.
 E.g :
 1) Pepsodent : Fight germs
 2) Philips SFL : Reduce electricity bills
 3) Fevi quick : Sticks Quickly.
2. Symbolic Brands

 Symbolic brands cater to symbolic or

psychological needs. Customers buy
these brands for esteem enhancements.

 E.g :
 1. Omega : sign of excellence
 2. Mont blanc : pens for Kings
3. Experimental brands

 Experimental products are designed to

provide sensory pleasures.

 Eg :
 1. Armani perfumes : power of smell
 2. MDH masala : the tangy taste
 3. Walt Disney : Entertainment.
4.Brands of yesteryears

 Some brands seek opportunities in the

changing wind and thrive, while others
are bowled over by twists and turns of
market forces.
 Eg:
 1. Titus watch
 2. Standard car