SONATRACH Management Academy

Intitulé du Module: Business English

Durée de la formation : 30 hours

Déroulé J1

1. Speaking about brands and attitudes to brands: Starting up :Sections: 1,2,3,4 and 5
2. Introducing new vocabulary about brands and how to speak about brands: Vocabulary:
Sections A and B
3. The differences and the uses of the Present Simple and the Present Continuous:
Language Review: The present simple and the present continuous : Sections A,B, and C
4. Reading Comprehension: Case 2: JCB to be set as a homework for the following week.

1. Speaking about brands and attitudes to brands:

Starting up : Sections: 1, 2, 3, 4 and 5

 List some of your favourite brands. Then answer these questions.

 Do you / Would you buy any of the following brands? Why? / Why not?
Coca-Cola, Ikea, Microsoft, Tesco Chanel, IBM, General Electric, Virgin, Nokia,
Kellogg's, Toyota, Google, Intel, Samsung, Ford, McDonald's, Mercedes-Benz,
Disney, Marlboro, China Mobile.

 Which of the brands above do you think feature in the top-ten Interbrand list
in both 1999 and 2007? (Check your answer below. Are you surprised?)
Some answers:

1
 Pick some of the brands above which interest you. What image and qualities
does each one have? Use these words and phrases to help you:
value for money, upmarket, inexpensive, fashionable, well-made,
reliable, sophisticated, fun, classic, stylish.

 How loyal are you to the brands you have chosen? For example, when you
buy jeans, do you always buy Levi's? Why do people buy brands?
Possible answers:
Because I find them very fashionable.

Because they are upmarket.

Because my friend says they are inexpensive.

Now, your turn :
Because .......

 Why do you think some people dislike brands?

Possible answers:
Because they are not (aren’t) reliable.
Because they aren’t well-made.

Now, your turn :

Because ......

Exercise: Use some of the adjectives about Brands that you know and
construct your own sentences.
A ........................................................................................................................ .

B. ........................................................................................................................ .

C. ........................................................................................................................ .

D. ........................................................................................................................ .

E. ........................................................................................................................ .

2
2. Introducing new vocabulary about brands and how to speak about brands:
Vocabulary: Sections A and B

3
3. The differences and the uses of the Present Simple and the Present Continuous:
Language Review: The present simple and the present continuous : Sections A,B,C

4
4. Reading Comprehension: Case 2: JCB to be set as a homework for the following week.