SOCIAL MEDIA MARKETING

Presented by:
Dhiraj Manik
Vrushali Patil
Rishabh Shah
Shalin Shah
Viral Shah
Varun Udeshi
What Is Social Media Marketing?
Syndicating & Promoting user-generated viral content
through social media

It is the best form of internet marketing to achieve

branding and marketing goals through the
participation in various social media channels
Social Media Contains
Social Media Networks Social Forums

Social Bookmarking News Aggregators

Social Media Sharing Virtual Networks

Review/Rating sites Wiki Development

Blogs marketing
Social Media Marketing is…
Inexpensive
Fast Right Message
Viral +
Results can’t be To Right People
measured +
Peer-to-peer The Right Conversation
Conversation =
Exchange of content
Social Media Marketing
Optional
Hard
What Social Media Should I Use?
Facebook is a social network service and website
launched in February 2004 that is operated and
privately owned by Facebook, Inc.[1]
 As of July 2010, Facebook has more than 500 million
active users
Users may create a personal profile, add other users as
friends and exchange messages, including automatic
notifications when they update their profile
Start a Business Fan Page On
FaceBook
Advantages
Low cost marketing platform

More than 400 million active users

Facility to advertise

Allows use of applications to engage visitors

Enables direct interaction with fans

Start a Business Fan Page On
FaceBook
How to begin
Set your objectives for participation

Decide how much time/resources you'll devote

Study your competitor's presence and that of other

businesses

Provide value to your target audience

Engage with your fans as equals

Twitter is a free social networking and micro blogging
service, that allows its users to send and read other
users' updates (otherwise known as tweets), which are
text based posts of up to 140 characters in length.
Like.. Except..

Only 140 characters

Update Status Its viewable in lots of

places
A giant chatroom You choose the people
you follow
Instant Messaging It’s public and archived
on the web
Ways Twitter can be used for Marketing
Advantages

Extending the reach for those individuals or companies

that already have a blogging strategy in place, and want
to deepen or further ties.
 Announcing sales and deals
 Building consensus or a community of supporters.
 Updating breaking news at shop or events
Seek answer and post questions
Listen into the conversations of your target audience
SOCIAL BOOKMARKING
Types of bookmarking

-Browser bookmarking

-Social bookmarking
Browser Bookmarking
Save for our future reference
Difficult to manage
Navigation issue
Single location access
Web Based Bookmarking
One click saving
Easy to Tag
Can be easily Stored
Portable
 Delicious (formerly del.icio.us, pronounced
"delicious") is a social bookmarking web service for
storing, sharing, and discovering web bookmarks

Share your bookmarks, and get bookmarks in return

Use Bookmarking Sites
How to begin
Choose relevant bookmarking sites for your niche

Use proper tagging, description, & reviews

Bookmark other's posts, and make relevant friends

At times, bookmark some of your relevant content

Use Bookmarking Sites
Advantages
Establish yourself as an expert on a niche

Get exposure, Network and build relationships

Gain credibility by bookmarking quality stuff

Improve your search engine ranking

What is Digg?
Digg is a place for people to discover and share content
from anywhere on the web. From the biggest online
destinations to the most obscure blog.
 Digg surfaces the best stuff as voted by its users.
If people like your content, they can “digg” it. The
more people that “digg” it, the more you will get seen.
What is Blogging?
A blog (a contraction of the term "Web log") is a Web
site, usually maintained by an individual with regular
entries of commentary, descriptions of events, or other
material such as graphics or video.
You can always format your blog with some
permanent links on the side.
Participating On Other Relevant
Blogs
Advantages
Build relationships with experts in your field

Establish your thought leadership, and authority

Position yourself as an active industry voice

Create awareness's for your business

Get traffic to your blog and website

Participating On Other Relevant
Blogs
How to begin
Search 3-4 quality and relevant blogs from your
industry
Share your insights, opinion

Add value to blog posts, but don't criticize

Ask bloggers to allow you to post as a guest

Ask others to be guest contributors to your blog

What is LinkedIn?
LinkedIn is a business-oriented social networking site
Launched in May 2003.
As of December 2007, its site traffic was 3.2 million
visitors per month, up 485% from the end of 2006.
As of October 2008, it had more than 30 million
registered users, spanning 150 industries.
 Increase your visibility
 Improve your connect ability
 Improve your Google Page Rank
 Enhance your search engine results
 Ask for advice
Share Videos and Other Media

Advantages
Communicate better with videos and images

Demonstrate your product benefits in full detail

Post videos to help customers buy with ease

Free promotion with YouTube, MetaCafe, etc

Share Videos and Other Media
How to begin
Try to make your videos entertaining

Produce & Post low-cost, but good quality videos

Keep your videos focused on one topic at a time

Share a single video on multiple sharing services

Share product, company events, conference, pictures

Properly tag and categorize items while submitting

Conclusion
Social Media Marketing is
About People
To create meaning and value
To Enabling Conversations
Latest innovation in the present Online Advertising