Effect Of Advertisement On Consumer Behavior

Beverage Market
Sex: M|F

1. Have you ever bought a product because of the effect of an advertisement?

Yes No

2. Have you ever found that the product you bought didn’t match how it was advertised?
Yes No

3. Which of the following age group do you think was affected by advertisement of cosmetic
Industry in the most sweeping way?
 Children’s
 Adults 20-40
 Adults between 41-60
 Retirees above 60

4. How long the impact of such an ad last on you?

 Few hours
 One Day
 One Week
 One Month
 More than a month

5. Does repetition of ads regarding cosmetic industry affect your buying behavior?
 Always
 Most of the times
 Sometimes
 Never

6. What type of ads affects you the most related to cosmetics? (You can choose more than one
answer)
 TV Commercials
 Newspaper ad Magazine ads
 Internet ads
 Bill Boards
 Radio commercials
7: Rank the given attributes in ads according to their importance in affecting your buying beverage
product? (Rate 1 to 6)

 Colour and texture

 Design
 Brands
 Price
 Celebrities
 Discount and Coupons

8: Give your preference regarding each drink? (Rate 1 to 6)

 M.A.C.
 EL 18
 Avon
 Lakme
 Revelon
 Maybelline

9: Does the ad for above mentioned cosmetics stress on the right attributes?

Name Yes No

M.A.C.

EL 18

Avon

Lakme

Revelon

Maybelline

10: From the ads of your favorite cosmetic you are? (Tick the right option)

Highly Satisfied Satisfied Normal Dissatisfied Highly Dissatisfied