CONSUMER BEHAVIOUR TOWARDS COSMETICS

1) Age group
 17 & above
 17-25
 26-35
 35 & above

2) Occupation
 Student
 Working
 Non Working

3) Do you use cosmetics? (Yes/No)

if yes, then please specify their name

4) Which cosmetics do you use?

 Branded
 Local

5) Reasons for buying and using cosmetics are

 To improve your personality.
 Social influences
 Fashion and status symbol
 Health point of view
 Psychological satisfaction
6) What is your opinion about cosmetics?
 Luxury
 Necessity
 Both
7) What factors do you consider while purchasing cosmetics?
 Brand
 Price
 Quality
 Packaging
 Ease of use
 8) What are the sources that make you aware of cosmetics?
 Beauticians
 Doctors
 Shopkeepers
 Friends
 Media
9) From where do you purchase cosmetics?
 General stores
 Beauty parlors
 Cosmetics stores

10) How much on an average do you spend on cosmetics?

 0-50
 50-100
 100-150
 More
11) What type of cosmetics do you like to buy?
 Herbal
 Non Herbal
12) Do you use the same brand of cosmetics for all the existing product
categories in cosmetics? (Yes/No)

13) Do you regularly use the same brand of cosmetics or change the brand frequently?
If yes, then reasons for changing.
 Price change
 New brand introduction
 Product improvement
 Package changes
 Advertising intensity
 Any other
14) Have you ever experienced any duplicity in cosmetics you have
purchased. If yes, how it influenced your buying behaviour?
 Brand switching
 Brand loyal
 Any other