SKIN CARE

3
ANDCHOCOLATE
ETNOGRAPHIC TECHNIQUES

Set of questions
A At what point in your life did you decide to start
using beauty products?

B What group of people in your life has influenced

your decisions to use these products? (Family,
friends…)

C Does the fact of living in a country with high

diversity like Colombia give you more confidence
regarding the use of natural products made here?

D Among the range of natural products, which is the

category that you consider has the best properties
to incorporate in this class of products?

E Do you have any kind of preference for national

brands?

F Do you have any kind of preference for artisanal

brands?

G Do you know about the market for edible skin

products?

H What is your opinion about skin care products that

are edible? Do you think they could be just as
effective as those applied directly?

I Do you feel culturally pressured to take care of

your skin?

J Do you have any skin care routine? If so, what

source did you use to make it?

K Have you learned any of your skin care practices

from your family?

L Have you been able to influence the ideas of

someone close to you regarding good skin care?

M How much do you trust advertising related to

beauty products?

N Do you rely on the brand to choose the beauty

products you buy?