Q1: Advertising can utilize a consumer’s self-esteem in promoting a product by

offering the product as a remedy to low self-esteem. Self-esteem advertising:

products provide remedy to low self-esteem. • How effective do you think this
form of advertising is?

Answer: Self esteem advertisement is very effective when it’s related to the
consumer because this type advertisement bring positivity to persons self concept.
People with low self esteem perform very well they try to avoid the embarrassment
and rejection. So self esteem helps them in a positive way and this advertisement
promotes self-love and consumer shows that by buying the products. Playing mind
games with consumers or using an effective phrase that motivates the consumer to
by their products. This form of advertisement is effective as long as the consumers
are buying the product.

Q2: Construct a “consumption biography” of a friend, family member, or

classmate. Make a list of his/her most favorite possessions, and see if you or others
can describe this person’s personality just from the information provided by this
catalogue.

Answer: Here is the biography of my brother

The first thing he lives in London so the brands available there are much more than
here in Pakistan, he is brand loyal. His hobby is to be a fitness freak and modeling.
He likes to travel and explore new people around the world. He has a craze related
to the wrist watches and almost has a collection of over 50 watches. He is loyal to
his family and his friends and a person with lost if knowledge.

Q3: What are two examples of Gender-typed Products?

• Are there situations for which promoting Gender-typed Products might limit the
market for a product?
Answer: Perfumes are one of the types of product that are Gender typed products.
It depends on the type of product that a company is launching they will first
analyze the market and see the percentage of male and female in the area or
segment and checks their product that is there product universal for use or does it
need gender difference in it. Other things like the blue color mostly use in the
product to attract men and the color pink is use to attract women.

Q4: What is considered the ideal of beauty among your peers? • How does this
ideal affect your choices as a consumer?

Answer: The Western ideal of beauty is based on cues such as skin color, eye
shape, and other aesthetic cues. We can see the manifestation of this ideal of
beauty in products like Pond’s Skin Lightening Moisturizer and colored contacts
As well as now the ideal beauty among our peers in the present/current generation
id just looking good wearing the brand just to show off showing expensive brands
in cars, clothes and accessories in the society. That is the only thing left for the
consumer to buy expensive product and showing off and people watching them
wearing or using that product amuse themselves and have a curiosity of buying it.
Beauty lies in the product consumer is using and people judge them by the
appearance but nit by their natural beauty. And is the reason why these things
affect at the time of buying product to think about the society we live in.