Encuesta de productos Nosotras

Grupo Familia

Interviewer number:____
Interviewer name: ________________________________________________

Name of the respondent: _________________________________________ Survey number:_______

Presentación del encuestador

Good afternoon days,

My name is Kelly Joanna González Pérez, the company Grupo Familia would like to carry out a survey of
NOSOTRAS products whose main characteristics are Personal hygiene products for women.
We are interested in hearing your opinion, please, would you be so kind as to answer the following
questionnaire? The information you provide will be used to know the valuation of US products on the market.
The questionnaire lasts approximately 5 minutes. Thank you.

Perfil del encuestado

Name Age

Preguntas
1.- ¿Know all the products We?

a) Yes
b) No
c) Some

2.- ¿It is easy to buy products from us?

a) Yes
b) No
c) Sometimes

3.- The value of the products We according to your opinion are

a) low price
b) high price
c) normal price

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 Encuesta de productos Nosotras
Grupo Familia

4.- ¿What brand of personal hygiene products do you usually buy?

a) Nosotras
b) Kotex
c) LadySoft
d) Stayfree
e) others

5.- ¿Is considered loyal to the brand you currently buy?

a) Yes
b) No

6.- ¿Where do you usually buy your personal hygiene products?

a) Supermarkets
b) Pharmacy
c) Neighborhood stores
d) Chain stores
e) Others

7.- Order the following characteristics of a sanitary napkin according to their importance to you

1= more important 4= less important

Price
Absorption
Comfort
Smoothness

8.- ¿You are looking for personal hygiene products?

a) Economy
b) High quality
c) Nothing, just save me on my period

9.- ¿How often do you buy sanitary towels?

a) Weekly

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 Encuesta de productos Nosotras
Grupo Familia
b) Biweekly
c) Monthly
d) Others

10.- Circle the personal hygiene products you know and have used from Us

a) Sanitary towels
b) Tampons
c) Daily protectors
d) Intimate wet wipes
e) Intimate soap
f) We lacti
g) We motherhood