1.

) BRAND NAME:- Samsung

PRODUCT CLASS:- Samsung galaxy series

NEW EXTENSION OF THE PRODUCT LINE:- Samsung galaxy S9

Samsung was founded by Lee Byung in 1938 as a trading export company. In 1977 Samsung
electronics was launched and they introduced the telecommunication network business and it has
introduced samsung galaxy which is a series of mobile computing devices produced by Samsung
electronics.

2.) TARGET MARKET :-

 All age groups

 Male and female
 Different lifestyle and values

CHARACTERISTICS:-

 Young and social

 Cocooning/Health emphasis
 Social addict
 Value based

3.) Samsung galaxy is mostly sold in India. Samsung can sell their product anywhere they want as long
as retailers are willing to take stock. Therefore, they can sell directly or indirectly to consumers.

4.) PRICE RANGE:- Rs 50000.00-Rs 80000.00

5.) ENVIRONMENTAL VARIABLE:-

 TECHNOLOGICAL:- Today technological advances are perhaps the most dramatic forces
affecting today’s market strategies. Forces that are creating new technologies are creating
new products and market opportunities. With technology cost can be reduced and resources
used minimized as well as time is saved

6.) PRODUCT EXTENSION:-

 Secure biometrix unlocking

 Camera
 Battery optimization
 Software stabilization