Faculty - Dr.

Uma Chandrasekaran
Department of Management Studies

Presented By : ABISHEK GANESAN

Reg.No. - 18397003
MBA 2018-20
CONTENTS

 INTRODUCTION
 HISTORY
 PRODUCTS
 COMPETITORS
 MARKET RANK OF PRODUCTS
 REFERENCES
 INTRODUCTION

 Samsung was founded by Lee Byung-chul in 1938 as a trading company.

 CEO - Kim Hyun Suk (Mar 2018–), Koh Dong Jin (Mar 2018–), Kim Ki Nam
(Mar 2018–)

 LOGOs of SAMSUNG

1938 -1960 1960-1993 1993 - Present

 HISTORY
SAMSUNG GROUP

 Founded in 1938
 exporter of dried fish, vegetables, and fruits
 flour mill and confectionery machines
 1950’s Economic Stabilization
 Korean War - Samsung lost all assets
 aimed to help rebuild Korean economy; entered the manufacturing
industry (sugar, fabrics)
 1960’s Expansion of Key Industries
 entered electronics and chemical industries
 1969 established Samsung Electronics Co.
 SAMSUNG ELECTRONICS
 Established in January, 1969
 1970’s: Bet the future on electronics
 laid the groundwork for electronics in Korea
 helped the domestic economy grow
 paved the way for exports
 1980’s: A more comprehensive electronics company
 established plants in Portugal and US
 established Semiconductor and Communication corporation
 began memory chip business

 New Millennium: Digital Vision(2000’s)

 PRODUCTS

Visual Mobile Telecom IT Digital LCD Digital

Semiconductor LCD
Display Communications Systems Solutions Appliances Imaging

| 6
 COMPETITORS

1) Apple.
2) Huawei.
3) Xiaomi.
4) Oppo.
5) Vivo.
6) Lenovo.
7) Sony.
8) HTC.
 Products with Market Rank

Product Category Market Rank

Memory Chips 1
Computer Monitor 1
LCD Display 1
Big Screen TVs 1
DVD-VCR Combos 1
Projection TVs 2
DVD Players 2
Laser Printers 2
Mobile Phones 2
Microwave Ovens 3
Plasma TVs 4
Camcorders 4
REFERENCES

 https://en.wikipedia.org/wiki/Samsung
 https://www.slideshare.net/w/liconnect/connect?login_source=null&submit
_url=https://www.slideshare.net/w/account
 https://www.bloomberg.com/research/stocks/people/person.asp?personI
d=542323403&privcapId=91868
 https://www.marketing91.com/samsung-competitors/
 https://moneyinc.com/top-10-samsung-galaxy-products-time/
THANK YOU