The Visual Displays

of Tomorrow
A Scenario Planning Project

MM5009 Strategic Decision Making and Negotiation Midterm Exam - EMBA 64

MM5009 Strategic Decision Making and Negotiation

Welcome!
Syndicate 2
MM5009 Strategic Decision Making and Negotiation

Welcome!
Syndicate 2

ALVIN RADITYA (29120573)

AYDA KHADIVA (29120578)

HARI GUSTI FIRNANDO (29120358)

I GUSTI KOMANG ADEF TANAYA (29120351)

SALMA MUQITAPUTRI GUNAWAN (29120353)

 MM5009 Strategic Decision Making and Negotiation

Case Framework
What we'll discuss in this video

Stage 1 Stage 2 Stage 3 Stage 4 Stage 5

Orientation Driving Forces Scenarios and Option Integration
Narrative Creation Consideration
 MM5009 Strategic Decision Making and Negotiation

Case Framework
What we'll discuss in this video

Stage 1 Stage 2 Stage 3 Stage 4 Stage 5

Orientation Driving Forces Scenarios and Option Integration
Narrative Creation Consideration
MM5009 Strategic Decision Making and Negotiation

Background
Company Overview

Samsung, South Korean company

that is one of the world’s largest
producers of electronic devices. It
has become one of the most
recognizable names in technology
and produces about a fifth of South
Korea’s total exports. On the
smartphone industry, Samsung is
also an original equipment
manufacturer (OEM).
MM5009 Strategic Decision Making and Negotiation

Background
Company Overview Products

Samsung, South Korean company Appliances

that is one of the world’s largest
Digital Media Devices
producers of electronic devices. It
has become one of the most Semiconductors
recognizable names in technology
Memory Chips & Integrated Systems
and produces about a fifth of South
Korea’s total exports. On the Computer Monitor and LCD Screens
smartphone industry, Samsung is
Smartphone
also an original equipment
manufacturer (OEM). Tablet Computer
MM5009 Strategic Decision Making and Negotiation

Background
Brief History

Samsung first entered the

'69
electronics industry

'70s Began exporting home electronics

Climbing into top five positions in

'90s
global electronics market share

'00s Birth of Samsung Galaxy

Became the world's largest mobile

'12
phone maker by unit sales

'15 Received 7,679 utility patents

Launched the world's largest

'18
mobile manufacturing facility
MM5009 Strategic Decision Making and Negotiation

Background
Brief History Vision
"Inspire the world with our innovative
Samsung first entered the technologies, products and design that
'69
electronics industry enrich people’s lives and contribute to
social prosperity by creating a new
'70s Began exporting home electronics
future.”
Climbing into top five positions in
'90s
global electronics market share

'00s Birth of Samsung Galaxy Mission

Became the world's largest mobile High quality products and
'12 1
phone maker by unit sales corporate citizenship.

'15 Received 7,679 utility patents 2 Technological innovation

Launched the world's largest

'18 3 Inclusion of human resources
mobile manufacturing facility
MM5009 Strategic Decision Making and Negotiation

Background
Brief History Vision COVID-19 Stats
250
"Inspire the world with our innovative
Samsung first entered the technologies, products and design that
'69 200
electronics industry enrich people’s lives and contribute to
social prosperity by creating a new 150
'70s Began exporting home electronics
future.”
100

Climbing into top five positions in

'90s
global electronics market share 50

'00s Birth of Samsung Galaxy Mission 0

2018 2019 2020

Revenue (in trillion KRW)

Became the world's largest mobile High quality products and
'12 1 Net Profit (in trillion KRW)
phone maker by unit sales corporate citizenship.

'15 Received 7,679 utility patents 2 Technological innovation

Revenue '19-'20: Net Profit '19-'20:
Launched the world's largest
'18
mobile manufacturing facility
3 Inclusion of human resources
+ 2.8% + 21.5%
MM5009 Strategic Decision Making and Negotiation

Key Focal Issue:

How radically would

screens & screen usage
change over the next
ten years?