Assessing Top 5 Nutraceutical & Cosmoceutical Categories in India

 Process to be followed

Preparing Use
Hypothesis Operational
Objective & Research
Finalization Questions Tool

Understanding Taking Top 5

the Market Questions Categories of
to Retailers Nutraceuticals
&
Cosmoceuticals

1) What are Nutraceutical & Cosmoceutical Products?

 Nutraceuticals refer to food or part of a food, including beverages and food products that provide
incremental medical or health benefits, including prevention or treatment of a disease. It spans
across Functional Foods, Functional Beverages and Dietary supplements. Some instances of
Nutraceutical products are Probiotics, Fortified energy drinks, Vitamins and Minerals etc.

 Cosmeceuticals are products that have both cosmetic and therapeutic (medical or drug-like) effects,
and are intended to have a beneficial effect on skin health and beauty. Like cosmetics, they are
applied topically as creams or lotions but contain active ingredients that have an effect on skin cell
function. In some cases, their action is limited to the skin surface, while others can penetrate to
deeper levels, either enhancing or limiting normal skin functions.

2) What is the need for such products?

 Indian consumers are getting more aware of their fundamental needs for nutrition and proactive
steps they can take to prevent chronic ailments and attain higher well-being. India has a significantly
younger population and the younger generation is vigorously pursuing more active lifestyle to enjoy
fitness, to guard against obesity, diabetes, cardio-vascular problems etc. Also routines and rituals like
work-outs, swimming; running needs a supplement that caters to nutrition needs well.

 Men and women who have skin concerns such as sun damage, dry and dehydrated, acne, dull,
wrinkles, and uneven skin tones can especially benefit from a regular use of cosmeceutical skincare
products. Cosmeceuticals have the reputation for being able to reach the deeper dermal layers of
the skin due to their active ingredients. This will also bring about much more noticeable changes to
the skin than regular cosmetic products which just sit on top of the skin. Thanks to the power of
concentrated active ingredients, you may experience an intense rehydration of the skin, diminish the
appearance of aging and sun damage, reduce severe acne, and develop an overall healthy, glowing
complexion.
3) What are the drivers of growth?

For Nutraceuticals :

Rising awareness of health issues & alternatives

Better access through newer channels

High incidence of Diabetes

Usage of Vitamins

Rising middle class and health consciousness

For Cosmoceuticals:

Increasing influence of western trends

Growth in organized retail

Increase in the number of working women

Changing lifestyles, rising disposable income

Increasing affordability of luxury & lifestyle oriented

products.

4) How big the Market is?

India Market Size & Forecast , By Value, 2017-2022

(USD Billion)
12
11.15
10 9.7 10.38 10.01
8.54 9.09
8 8.04 8.31
6.9
6 5.75
4.79
4 4
2
0
2017E 2018F 2019F 2020F 2021F 2022F

Nutraceuticals Cosmoceuticals
 CAGR for Nutraceuticals is estimated to be 21% i.e. a huge growth of 21% growth annually.
CAGR for Cosmoceuticals is estimated to be 6.76% i.e. an annual growth of 6.76%.

 Categories of Nutraceuticals

% Market Share of Nutraceuticals

32% Functional Foods

54% Functional Beverages
Dietary supplements
14%

 Categories of Cosmeceuticals:

Cosmeceuticals are divided in certain products categories they are stated in table 1. In choosing
an effective Cosmeceuticals regimen it is critical to match patients and their problems with the
appropriate products. Most patients have multiple needs, and they should be matched with
products that offer ingredients with multifunctional benefits .

S.No. Categories
1. Creams, emulsions, lotions, gels and oils for the skin (hands face, feet, etc.).

2. Face masks (with the exception of chemical peeling products).

3. Tinted bases (liquids, pastes, powders).

4. Make-up powders, after-bath powders, hygienic powders, etc.

5. Toilet soaps, deodorant soaps, etc.

6. Perfumes, toilet waters and eau de Cologne.

7. Bath and shower preparations (salts, foams, oils, gels, etc.).

8. Depilatories.

9. Deodorants and anti-perspirants.

10. Hair care products:

11. Products for making-up and removing make-up from the face and the eyes.

12. Products intended for application to the lips.

13. Shaving products (creams, foams, lotions, etc).

14. Products for care of the teeth and the mouth.

15. Products for nail care and make-up.

16. Products for external intimate hygiene.

17. Sunbathing products.

18. Products for tanning without sun.

19. Skin-whitening products.

20. Anti-wrinkle products.

TABLE 1: CATEGORIES OF COSMECEUTICALS

Next Steps :

First Hypothesis

Second Hypothesis
Data Analyze the data Top 5
Collected through an Nutraceutical &
from Operational Cosmoceutical
Third Hypothesis
Retailers Research Tool. Categories

n Hypothesis

 Each hypothesis will be consisting of n number of questions which will be taken to retailers,
gymnasiums, cosmetic stores, supplement stores, etc.