GET DATA /TYPE=XLSX /FILE='C:\Users\hp\Desktop\Book7.

xlsx' /SHEET=name
'Sheet1' /CELLRANGE=full /READNAMES=on /ASSUMEDSTRWIDTH=32767.
FREQUENCIES VARIABLES=ProductRangeFlavours SpecialOffers Taste NoAddedSugar
FreeGifts Trustworthiness NoPreservatives Satisfaction C onveniencePackSize
NoSideEffects Advertisements Packaging HealthBenefits ConsistentAvailability
CelebrityEndorsements QualityofIngredients BrandImageName Price
/ORDER=ANALYSIS.

Frequencies

Notes

Output Created 23-Apr-2020 03:19:26

Comments

Input Active Dataset DataSet8

Filter <none>

Weight <none>

Split File <none>

N of Rows in Working Data 267

File

Missing Value Handling Definition of Missing User-defined missing values are treated
as missing.

Cases Used Statistics are based on all cases with

valid data.

Syntax FREQUENCIES
VARIABLES=ProductRangeFlavours
SpecialOffers Taste NoAddedSugar
FreeGifts Trustworthiness
NoPreservatives Satisfaction
ConveniencePackSize NoSideEffects
Advertisements Packaging
HealthBenefits ConsistentAvailability
CelebrityEndorsements
QualityofIngredients BrandImageName
Price
/ORDER=ANALYSIS.

Resources Processor Time 0:00:00.015

 Elapsed Time 0:00:00.012

[DataSet8]

Statistics

[Product [No Added

Range/Flavours] [Special Offers] [Taste] Sugar] [Free Gifts]

N Valid 267 267 267 267 267

Missing 0 0 0 0 0

Statistics

[No [Convenience/
[Trustworthiness] Preservatives] [Satisfaction] Pack Size] [No Side Effects]

N Valid 267 267 267 267 267

Missing 0 0 0 0 0

Statistics

[Consistent [Celebrity
[Advertisements] [Packaging] [Health Benefits] Availability] Endorsements]

N Valid 267 267 267 267 267

Missing 0 0 0 0 0

Statistics

[Quality of [Brand Image/

Ingredients] Name] [Price]

N Valid 267 267 267

Missing 0 0 0

Frequency Table
 [Product Range/Flavours]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 16 6.0 6.0 6.0

2 41 15.4 15.4 21.3

3 101 37.8 37.8 59.2

4 76 28.5 28.5 87.6

5 33 12.4 12.4 100.0

Total 267 100.0 100.0

[Special Offers]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 85 31.8 31.8 31.8

2 61 22.8 22.8 54.7

3 75 28.1 28.1 82.8

4 32 12.0 12.0 94.8

5 14 5.2 5.2 100.0

Total 267 100.0 100.0

[Taste]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 10 3.7 3.7 3.7

2 18 6.7 6.7 10.5

3 68 25.5 25.5 36.0

4 112 41.9 41.9 77.9

5 59 22.1 22.1 100.0

Total 267 100.0 100.0

 [No Added Sugar]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 8 3.0 3.0 3.0

2 19 7.1 7.1 10.1

3 46 17.2 17.2 27.3

4 106 39.7 39.7 67.0

5 88 33.0 33.0 100.0

Total 267 100.0 100.0

[Free Gifts]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 84 31.5 31.5 31.5

2 68 25.5 25.5 56.9

3 57 21.3 21.3 78.3

4 42 15.7 15.7 94.0

5 16 6.0 6.0 100.0

Total 267 100.0 100.0

 [Trustworthiness]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 72 27.0 27.0 27.0

2 110 41.2 41.2 68.2

3 64 24.0 24.0 92.1

4 21 7.9 7.9 100.0

Total 267 100.0 100.0

[No Preservatives]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 7 2.6 2.6 2.6

2 29 10.9 10.9 13.5

3 100 37.5 37.5 50.9

4 131 49.1 49.1 100.0

Total 267 100.0 100.0

[Satisfaction]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 103 38.6 38.6 38.6

2 84 31.5 31.5 70.0

3 57 21.3 21.3 91.4

4 23 8.6 8.6 100.0

Total 267 100.0 100.0

 [Convenience/ Pack Size]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 105 39.3 39.3 39.3

2 94 35.2 35.2 74.5

3 40 15.0 15.0 89.5

4 28 10.5 10.5 100.0

Total 267 100.0 100.0

[No Side Effects]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 8 3.0 3.0 3.0

2 31 11.6 11.6 14.6

3 80 30.0 30.0 44.6

4 148 55.4 55.4 100.0

Total 267 100.0 100.0

[Advertisements]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 100 37.5 37.5 37.5

2 77 28.8 28.8 66.3

3 64 24.0 24.0 90.3

4 26 9.7 9.7 100.0

Total 267 100.0 100.0

 [Packaging]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 87 32.6 32.6 32.6

2 90 33.7 33.7 66.3

3 54 20.2 20.2 86.5

4 36 13.5 13.5 100.0

Total 267 100.0 100.0

[Health Benefits]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 7 2.6 2.6 2.6

2 26 9.7 9.7 12.4

3 60 22.5 22.5 34.8

4 106 39.7 39.7 74.5

5 68 25.5 25.5 100.0

Total 267 100.0 100.0

[Consistent Availability]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 67 25.1 25.1 25.1

2 65 24.3 24.3 49.4

3 52 19.5 19.5 68.9

4 55 20.6 20.6 89.5

5 28 10.5 10.5 100.0

Total 267 100.0 100.0

 [Celebrity Endorsements]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 146 54.7 54.7 54.7

2 63 23.6 23.6 78.3

3 22 8.2 8.2 86.5

4 29 10.9 10.9 97.4

5 7 2.6 2.6 100.0

Total 267 100.0 100.0

[Quality of Ingredients]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 34 12.7 12.7 12.7

2 53 19.9 19.9 32.6

3 66 24.7 24.7 57.3

4 85 31.8 31.8 89.1

5 29 10.9 10.9 100.0

Total 267 100.0 100.0

 [Brand Image/ Name]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 191 71.5 71.5 71.5

2 49 18.4 18.4 89.9

3 12 4.5 4.5 94.4

4 11 4.1 4.1 98.5

5 4 1.5 1.5 100.0

Total 267 100.0 100.0

[Price]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 12 4.5 4.5 4.5

2 23 8.6 8.6 13.1

3 73 27.3 27.3 40.4

4 91 34.1 34.1 74.5

5 68 25.5 25.5 100.0

Total 267 100.0 100.0

FACTOR /VARIABLES ProductRangeFlavours SpecialOffers Taste NoAddedSugar

FreeGifts Trustworthiness NoPreservatives Satisfaction Convenienc ePackSize
NoSideEffects Advertisements Packaging HealthBenefits ConsistentAvailability
CelebrityEndorsements QualityofIngredients BrandImageName Price /MISSING
LISTWISE /ANALYSIS ProductRangeFlavours SpecialOffers Taste NoAddedSugar
FreeGifts Trustworthiness NoPreservatives Satisfaction Convenience PackSize
NoSideEffects Advertisements Packaging HealthBenefits ConsistentAvailability
CelebrityEndorsements QualityofIngredients BrandImageName Price /PRINT
UNIVARIATE INITIAL CORRELATION SIG DET KMO INV EXTRACTION ROTATION /PLOT
EIGEN /CRITERIA MINEIGEN(1) ITERATE(25) /EXTRACTION PC /CRITERIA
ITERATE(25) /ROTATION VARIMAX /METHOD=CORRELATION.

Factor Analysis
 Notes

Output Created 23-Apr-2020 03:19:53

Comments

Input Active Dataset DataSet8

Filter <none>

Weight <none>

Split File <none>

N of Rows in Working Data 267

File

Missing Value Handling Definition of Missing MISSING=EXCLUDE: User-defined

missing values are treated as missing.

Cases Used LISTWISE: Statistics are based on

cases with no missing values for any
variable used.
 Syntax FACTOR
/VARIABLES ProductRangeFlavours
SpecialOffers Taste NoAddedSugar
FreeGifts Trustworthiness
NoPreservatives Satisfaction
ConveniencePackSize NoSideEffects
Advertisements Packaging
HealthBenefits ConsistentAvailability
CelebrityEndorsements
QualityofIngredients BrandImageName
Price
/MISSING LISTWISE
/ANALYSIS ProductRangeFlavours
SpecialOffers Taste NoAddedSugar
FreeGifts Trustworthiness
NoPreservatives Satisfaction
ConveniencePackSize NoSideEffects
Advertisements Packaging
HealthBenefits ConsistentAvailability
CelebrityEndorsements
QualityofIngredients BrandImageName
Price
/PRINT UNIVARIATE INITIAL
CORRELATION SIG DET KMO INV
EXTRACTION ROTATION
/PLOT EIGEN
/CRITERIA MINEIGEN(1)
ITERATE(25)
/EXTRACTION PC
/CRITERIA ITERATE(25)
/ROTATION VARIMAX
/METHOD=CORRELATION.

Resources Processor Time 0:00:00.250

Elapsed Time 0:00:00.466

Maximum Memory Required 39720 (38.789K) bytes

[DataSet8]
 Descriptive Statistics

Mean Std. Deviation Analysis N

[Product Range/Flavours] 3.26 1.053 267

[Special Offers] 2.36 1.194 267

[Taste] 3.72 1.004 267

[No Added Sugar] 3.93 1.027 267

[Free Gifts] 2.39 1.244 267

[Trustworthiness] 2.13 .900 267

[No Preservatives] 3.33 .773 267

[Satisfaction] 2.00 .973 267

[Convenience/ Pack Size] 1.97 .982 267

[No Side Effects] 3.38 .806 267

[Advertisements] 2.06 1.002 267

[Packaging] 2.15 1.025 267

[Health Benefits] 3.76 1.024 267

[Consistent Availability] 2.67 1.331 267

[Celebrity Endorsements] 1.83 1.130 267

[Quality of Ingredients] 3.08 1.208 267

[Brand Image/ Name] 1.46 .876 267

[Price] 3.67 1.084 267

Correlation Matrixa

[Product [No Added

Range/Flavours] [Special Offers] [Taste] Sugar]

Correlation [Product Range/Flavours] 1.000 -.322 .389 .359

[Special Offers] -.322 1.000 -.392 -.447

[Taste] .389 -.392 1.000 .428

[No Added Sugar] .359 -.447 .428 1.000

[Free Gifts] -.322 .438 -.269 -.551

 [Trustworthiness] -.158 .482 -.281 -.258

[No Preservatives] .218 -.255 .318 .287

[Satisfaction] -.158 .427 -.308 -.320

[Convenience/ Pack Size] -.017 .356 -.238 -.260

[No Side Effects] .106 -.196 .276 .289

[Advertisements] -.189 .381 -.286 -.387

[Packaging] -.143 .372 -.238 -.347

[Health Benefits] .170 -.205 .379 .376

[Consistent Availability] -.135 .224 -.191 -.191

[Celebrity Endorsements] -.159 .196 -.211 -.202

[Quality of Ingredients] .234 -.224 .345 .335

[Brand Image/ Name] -.120 .159 -.178 -.233

[Price] .183 -.182 .323 .302

Sig. (1-tailed) [Product Range/Flavours] .000 .000 .000

[Special Offers] .000 .000 .000

[Taste] .000 .000 .000

[No Added Sugar] .000 .000 .000

[Free Gifts] .000 .000 .000 .000

[Trustworthiness] .005 .000 .000 .000

[No Preservatives] .000 .000 .000 .000

[Satisfaction] .005 .000 .000 .000

[Convenience/ Pack Size] .391 .000 .000 .000

[No Side Effects] .042 .001 .000 .000

[Advertisements] .001 .000 .000 .000

[Packaging] .010 .000 .000 .000

[Health Benefits] .003 .000 .000 .000

[Consistent Availability] .014 .000 .001 .001

[Celebrity Endorsements] .005 .001 .000 .000

[Quality of Ingredients] .000 .000 .000 .000

[Brand Image/ Name] .025 .005 .002 .000

 [Price] .001 .001 .000 .000

a. Determinant = .003

Correlation Matrixa

[No
[Free Gifts] [Trustworthiness] Preservatives] [Satisfaction]

Correlation [Product Range/Flavours] -.322 -.158 .218 -.158

[Special Offers] .438 .482 -.255 .427

[Taste] -.269 -.281 .318 -.308

[No Added Sugar] -.551 -.258 .287 -.320

[Free Gifts] 1.000 .314 -.206 .320

[Trustworthiness] .314 1.000 -.277 .408

[No Preservatives] -.206 -.277 1.000 -.380

[Satisfaction] .320 .408 -.380 1.000

[Convenience/ Pack Size] .291 .438 -.267 .582

[No Side Effects] -.216 -.305 .421 -.340

[Advertisements] .298 .375 -.263 .397

[Packaging] .306 .330 -.165 .351

[Health Benefits] -.223 -.182 .244 -.211

[Consistent Availability] .154 .249 -.227 .293

[Celebrity Endorsements] .178 .180 -.194 .219

[Quality of Ingredients] -.159 -.203 .152 -.189

[Brand Image/ Name] .148 .169 -.140 .031

[Price] -.172 -.204 .353 -.228

Sig. (1-tailed) [Product Range/Flavours] .000 .005 .000 .005

[Special Offers] .000 .000 .000 .000

[Taste] .000 .000 .000 .000

[No Added Sugar] .000 .000 .000 .000

[Free Gifts] .000 .000 .000

[Trustworthiness] .000 .000 .000

[No Preservatives] .000 .000 .000

 [Satisfaction] .000 .000 .000

[Convenience/ Pack Size] .000 .000 .000 .000

[No Side Effects] .000 .000 .000 .000

[Advertisements] .000 .000 .000 .000

[Packaging] .000 .000 .003 .000

[Health Benefits] .000 .001 .000 .000

[Consistent Availability] .006 .000 .000 .000

[Celebrity Endorsements] .002 .002 .001 .000

[Quality of Ingredients] .005 .000 .006 .001

[Brand Image/ Name] .008 .003 .011 .308

[Price] .002 .000 .000 .000

a. Determinant = .003

Correlation Matrixa

[Convenience/
Pack Size] [No Side Effects] [Advertisements] [Packaging]

Correlation [Product Range/Flavours] -.017 .106 -.189 -.143

[Special Offers] .356 -.196 .381 .372

[Taste] -.238 .276 -.286 -.238

[No Added Sugar] -.260 .289 -.387 -.347

[Free Gifts] .291 -.216 .298 .306

[Trustworthiness] .438 -.305 .375 .330

[No Preservatives] -.267 .421 -.263 -.165

[Satisfaction] .582 -.340 .397 .351

[Convenience/ Pack Size] 1.000 -.278 .376 .363

[No Side Effects] -.278 1.000 -.242 -.236

[Advertisements] .376 -.242 1.000 .570

[Packaging] .363 -.236 .570 1.000

[Health Benefits] -.195 .349 -.290 -.288

[Consistent Availability] .265 -.188 .534 .430

[Celebrity Endorsements] .171 -.144 .408 .275

 [Quality of Ingredients] -.124 .184 -.265 -.165

[Brand Image/ Name] .035 -.054 .320 .244

[Price] -.204 .236 -.245 -.147

Sig. (1-tailed) [Product Range/Flavours] .391 .042 .001 .010

[Special Offers] .000 .001 .000 .000

[Taste] .000 .000 .000 .000

[No Added Sugar] .000 .000 .000 .000

[Free Gifts] .000 .000 .000 .000

[Trustworthiness] .000 .000 .000 .000

[No Preservatives] .000 .000 .000 .003

[Satisfaction] .000 .000 .000 .000

[Convenience/ Pack Size] .000 .000 .000

[No Side Effects] .000 .000 .000

[Advertisements] .000 .000 .000

[Packaging] .000 .000 .000

[Health Benefits] .001 .000 .000 .000

[Consistent Availability] .000 .001 .000 .000

[Celebrity Endorsements] .003 .009 .000 .000

[Quality of Ingredients] .021 .001 .000 .004

[Brand Image/ Name] .282 .190 .000 .000

[Price] .000 .000 .000 .008

a. Determinant = .003

Correlation Matrixa

[Consistent [Celebrity
[Health Benefits] Availability] Endorsements]

Correlation [Product Range/Flavours] .170 -.135 -.159

[Special Offers] -.205 .224 .196

[Taste] .379 -.191 -.211

[No Added Sugar] .376 -.191 -.202

[Free Gifts] -.223 .154 .178

 [Trustworthiness] -.182 .249 .180

[No Preservatives] .244 -.227 -.194

[Satisfaction] -.211 .293 .219

[Convenience/ Pack Size] -.195 .265 .171

[No Side Effects] .349 -.188 -.144

[Advertisements] -.290 .534 .408

[Packaging] -.288 .430 .275

[Health Benefits] 1.000 -.186 -.201

[Consistent Availability] -.186 1.000 .551

[Celebrity Endorsements] -.201 .551 1.000

[Quality of Ingredients] .399 -.168 -.100

[Brand Image/ Name] -.085 .342 .352

[Price] .473 -.148 -.177

Sig. (1-tailed) [Product Range/Flavours] .003 .014 .005

[Special Offers] .000 .000 .001

[Taste] .000 .001 .000

[No Added Sugar] .000 .001 .000

[Free Gifts] .000 .006 .002

[Trustworthiness] .001 .000 .002

[No Preservatives] .000 .000 .001

[Satisfaction] .000 .000 .000

[Convenience/ Pack Size] .001 .000 .003

[No Side Effects] .000 .001 .009

[Advertisements] .000 .000 .000

[Packaging] .000 .000 .000

[Health Benefits] .001 .000

[Consistent Availability] .001 .000

[Celebrity Endorsements] .000 .000

[Quality of Ingredients] .000 .003 .052

[Brand Image/ Name] .083 .000 .000

 [Price] .000 .008 .002

a. Determinant = .003

Correlation Matrixa

[Quality of [Brand Image/ [Price]

Ingredients] Name]

Correlation [Product Range/Flavours] .234 -.120 .183

[Special Offers] -.224 .159 -.182

[Taste] .345 -.178 .323

[No Added Sugar] .335 -.233 .302

[Free Gifts] -.159 .148 -.172

[Trustworthiness] -.203 .169 -.204

[No Preservatives] .152 -.140 .353

[Satisfaction] -.189 .031 -.228

[Convenience/ Pack Size] -.124 .035 -.204

[No Side Effects] .184 -.054 .236

[Advertisements] -.265 .320 -.245

[Packaging] -.165 .244 -.147

[Health Benefits] .399 -.085 .473

[Consistent Availability] -.168 .342 -.148

[Celebrity Endorsements] -.100 .352 -.177

[Quality of Ingredients] 1.000 -.185 .448

[Brand Image/ Name] -.185 1.000 -.084

[Price] .448 -.084 1.000

Sig. (1-tailed) [Product Range/Flavours] .000 .025 .001

[Special Offers] .000 .005 .001

[Taste] .000 .002 .000

[No Added Sugar] .000 .000 .000

[Free Gifts] .005 .008 .002

[Trustworthiness] .000 .003 .000

[No Preservatives] .006 .011 .000

 [Satisfaction] .001 .308 .000

[Convenience/ Pack Size] .021 .282 .000

[No Side Effects] .001 .190 .000

[Advertisements] .000 .000 .000

[Packaging] .004 .000 .008

[Health Benefits] .000 .083 .000

[Consistent Availability] .003 .000 .008

[Celebrity Endorsements] .052 .000 .002

[Quality of Ingredients] .001 .000

[Brand Image/ Name] .001 .085

[Price] .000 .085

a. Determinant = .003

Inverse of Correlation Matrix

[Product [No Added

Range/Flavours] [Special Offers] [Taste] Sugar] [Free Gifts]

[Product Range/Flavours] 1.369 .184 -.341 -.166 .231

[Special Offers] .184 1.773 .234 .261 -.243

[Taste] -.341 .234 1.583 -.225 -.106

[No Added Sugar] -.166 .261 -.225 1.943 .665

[Free Gifts] .231 -.243 -.106 .665 1.632

[Trustworthiness] -.005 -.467 .043 -.191 -.132

[No Preservatives] -.133 .028 -.122 -.071 -.043

[Satisfaction] .010 -.249 .080 .029 -.081

[Convenience/ Pack Size] -.272 -.054 .078 .016 -.131

[No Side Effects] .078 -.139 -.076 -.126 .035

[Advertisements] .006 -.086 -.033 .206 .019

[Packaging] -.017 -.174 -.023 .111 -.085

[Health Benefits] .065 -.062 -.247 -.202 .024

[Consistent Availability] .046 .048 -.042 -.139 .086

[Celebrity Endorsements] .062 -.010 .071 -.027 -.065

[Quality of Ingredients] -.116 .036 -.159 -.179 -.104

[Brand Image/ Name] -.055 .017 .084 .176 -.024

[Price] -.009 -.074 -.063 -.064 -.011

Inverse of Correlation Matrix

[No [Convenience/
[Trustworthiness] Preservatives] [Satisfaction] Pack Size]

[Product Range/Flavours] -.005 -.133 .010 -.272

[Special Offers] -.467 .028 -.249 -.054

[Taste] .043 -.122 .080 .078

[No Added Sugar] -.191 -.071 .029 .016

[Free Gifts] -.132 -.043 -.081 -.131

[Trustworthiness] 1.587 .054 -.084 -.326

[No Preservatives] .054 1.499 .283 .016

[Satisfaction] -.084 .283 1.884 -.700

[Convenience/ Pack Size] -.326 .016 -.700 1.768

[No Side Effects] .211 -.411 .154 .030

[Advertisements] -.149 .038 -.143 -.134

[Packaging] -.054 -.144 -.075 -.164

[Health Benefits] -.066 .034 -.093 -.003

[Consistent Availability] -.005 .099 -.098 -.078

[Celebrity Endorsements] .037 -.011 -.074 .036

[Quality of Ingredients] .080 .180 .082 -.079

[Brand Image/ Name] -.116 .116 .232 .121

[Price] .053 -.356 -.009 .095

Inverse of Correlation Matrix

[No Side Effects] [Advertisements] [Packaging] [Health Benefits]

[Product Range/Flavours] .078 .006 -.017 .065

[Special Offers] -.139 -.086 -.174 -.062

[Taste] -.076 -.033 -.023 -.247

[No Added Sugar] -.126 .206 .111 -.202

[Free Gifts] .035 .019 -.085 .024

[Trustworthiness] .211 -.149 -.054 -.066

[No Preservatives] -.411 .038 -.144 .034

[Satisfaction] .154 -.143 -.075 -.093

[Convenience/ Pack Size] .030 -.134 -.164 -.003

[No Side Effects] 1.427 -.033 .069 -.294

[Advertisements] -.033 2.039 -.591 .043

[Packaging] .069 -.591 1.720 .229

[Health Benefits] -.294 .043 .229 1.620

[Consistent Availability] .038 -.472 -.299 -.023

[Celebrity Endorsements] -.007 -.190 .091 .119

[Quality of Ingredients] -.020 .123 -.099 -.265

[Brand Image/ Name] -.078 -.157 -.105 -.127

[Price] .069 .060 -.090 -.454

Inverse of Correlation Matrix

[Consistent [Celebrity [Quality of [Brand Image/

Availability] Endorsements] Ingredients] Name] [Price]

[Product Range/Flavours] .046 .062 -.116 -.055 -.009

[Special Offers] .048 -.010 .036 .017 -.074

[Taste] -.042 .071 -.159 .084 -.063

[No Added Sugar] -.139 -.027 -.179 .176 -.064

[Free Gifts] .086 -.065 -.104 -.024 -.011

[Trustworthiness] -.005 .037 .080 -.116 .053

[No Preservatives] .099 -.011 .180 .116 -.356

[Satisfaction] -.098 -.074 .082 .232 -.009

[Convenience/ Pack Size] -.078 .036 -.079 .121 .095

[No Side Effects] .038 -.007 -.020 -.078 .069

[Advertisements] -.472 -.190 .123 -.157 .060

[Packaging] -.299 .091 -.099 -.105 -.090

[Health Benefits] -.023 .119 -.265 -.127 -.454

[Consistent Availability] 1.849 -.676 .095 -.194 -.066

[Celebrity Endorsements] -.676 1.583 -.182 -.283 .113

[Quality of Ingredients] .095 -.182 1.486 .167 -.454

[Brand Image/ Name] -.194 -.283 .167 1.326 -.075

[Price] -.066 .113 -.454 -.075 1.587

 KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure .869

of Sampling Adequacy.

Bartlett's Test of Sphericity Approx. Chi-Square 1510.231

df 153

Sig. .000

Communalities

Initial Extraction

[Product Range/Flavours] 1.000 .543

[Special Offers] 1.000 .618

[Taste] 1.000 .496

[No Added Sugar] 1.000 .614

[Free Gifts] 1.000 .577

[Trustworthiness] 1.000 .479

[No Preservatives] 1.000 .397

[Satisfaction] 1.000 .637

[Convenience/ Pack Size] 1.000 .650

[No Side Effects] 1.000 .454

[Advertisements] 1.000 .631

[Packaging] 1.000 .500

[Health Benefits] 1.000 .575

[Consistent Availability] 1.000 .694

[Celebrity Endorsements] 1.000 .579

[Quality of Ingredients] 1.000 .501

[Brand Image/ Name] 1.000 .516

[Price] 1.000 .619

Extraction Method: Principal Component Analysis.

 Total Variance Explained

Initial Eigenvalues Extraction Sums of Squared Loadings

Compo
nent Total % of Variance Cumulative % Total % of Variance Cumulative %

1 5.624 31.244 31.244 5.624 31.244 31.244

2 1.678 9.322 40.566 1.678 9.322 40.566

3 1.488 8.269 48.835 1.488 8.269 48.835

4 1.290 7.168 56.003 1.290 7.168 56.003

5 .972 5.400 61.403

6 .833 4.630 66.033

7 .777 4.318 70.351

8 .700 3.887 74.238

9 .622 3.458 77.696

10 .610 3.391 81.087

11 .577 3.204 84.291

12 .490 2.723 87.014

13 .438 2.436 89.450

14 .410 2.275 91.725

15 .399 2.215 93.940

16 .378 2.102 96.042

17 .361 2.007 98.049

18 .351 1.951 100.000

Extraction Method: Principal Component Analysis.

Total Variance Explained

Rotation Sums of Squared Loadings

Compo
nent Total % of Variance Cumulative %

1 2.809 15.603 15.603

2 2.466 13.698 29.301

3 2.427 13.482 42.783

4 2.380 13.220 56.003

Extraction Method: Principal Component Analysis.

 Component Matrixa

Component

1 2 3 4

[Product Range/Flavours] -.421 .280 .233 -.483

[Special Offers] .646 -.015 .226 .386

[Taste] -.607 .315 .134 -.106

[No Added Sugar] -.669 .234 .084 -.323

[Free Gifts] .567 -.100 .142 .475

[Trustworthiness] .594 .094 .340 .038

[No Preservatives] -.532 .168 -.107 .273

[Satisfaction] .639 .065 .459 -.116

[Convenience/ Pack Size] .568 .155 .525 -.170

[No Side Effects] -.504 .179 -.198 .359

[Advertisements] .698 .363 -.095 -.045

[Packaging] .614 .348 .033 .034

[Health Benefits] -.541 .359 .236 .313

[Consistent Availability] .542 .551 -.258 -.176

[Celebrity Endorsements] .475 .454 -.369 -.105

[Quality of Ingredients] -.472 .376 .346 .132

[Brand Image/ Name] .355 .357 -.496 .130

[Price] -.498 .422 .226 .376

Extraction Method: Principal Component Analysis.

a. 4 components extracted.

Rotated Component Matrixa

Component

1 2 3 4

[Product Range/Flavours] .097 -.084 .194 -.699

[Special Offers] .454 .146 -.030 .624

[Taste] -.160 -.118 .469 -.487

[No Added Sugar] -.201 -.164 .316 -.668

[Free Gifts] .310 .087 -.026 .688

[Trustworthiness] .608 .163 -.084 .275

[No Preservatives] -.413 -.086 .461 -.081

[Satisfaction] .754 .110 -.161 .172

[Convenience/ Pack Size] .792 .111 -.079 .062

[No Side Effects] -.485 -.024 .468 .005

[Advertisements] .396 .635 -.167 .208

[Packaging] .427 .513 -.049 .227

[Health Benefits] -.127 -.134 .723 -.132

[Consistent Availability] .243 .790 -.107 -.021

[Celebrity Endorsements] .087 .743 -.136 .040

[Quality of Ingredients] .040 -.136 .644 -.257

[Brand Image/ Name] -.148 .669 -.058 .209

[Price] -.113 -.068 .772 -.077

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 7 iterations.

Component Transformation Matrix

Compo
nent 1 2 3 4

1 .566 .461 -.473 .493

2 .178 .717 .607 -.293

3 .775 -.519 .354 -.064

4 -.217 -.062 .531 .816

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.