LOVELY PROFRSSIONAL UNIVERSITY From/LPUO/AP-3

(The format to be used for Planning the academic activities other than Lectures/
Tutorial/Practical like Assignments, Case study , Presentation, Quiz, Projects, class tests ,
industrial visits, teaching practice, court visits etc. to be undertaken as a part of the continuous
assessment for the Course)
Assignment -2

School of: Management Department of Management

Name of the faculty Member: Darshpreet Kaur Course No :MGT 631
Course Title: CRM

Class-BBA Section - SP521

Max. Marks 15 Date of Allotment-17/02/11 Date of Submission – 23/02/11

Important: To be read before filling up the Plan format.

1. Planning for academic activities other than Lectures/ Tutorial/Practical like Assignments, Case
study , Presentation, Quiz, Projects, class tests , industrial visits, teaching practice, court visits etc.
to be undertaken as a part of the continuous assessment for the Course should be prepared
separately as per the format at the start of session.
2. Industry oriented assignments should be encouraged. If the academic activities are organization
based, please specify the organization with respect to the assignment. Absolute theoretical
academic assignments, which involve only copying from the books, should be discouraged. Model
*(Method/Pedagogy) used in allotment and evaluation of the assignments should be specified in the
assignment plans itself.
3. All the students should be given a different topic of assignment, in all cases either the topic of
assignment should be different or the organization on which the assignment is based should be
different.

S.No Roll Objective of Topic Product Model

No./ Academic
Team Assignment
1 This Will Each Student will 1) CRM Strategies of these
Enhance The select two companies two companies 5 Marks
Analytical Skills for which he will 2) Methods used for
Of The Students compare Acquisition of data 4 Marks

3) Customization methods
used by companies 3 Marks
5) Customer Privacy data
Policies of Companies 3
Marks
Serial RegisterationNu
No mber Name Topic
1 10801909 Manav Kocher tata motors-fiat
Rishi Bhushan
2 10800183 Chib Blackberry-htc
3 10801542 Prasoon Dwivedi Sony-panasonic
4 10811582 Vivek Mohan Airtel-idea
5 10805767 Mohit Anand Huyndai-maruti
Iftikhar Ahmed
6 10805538 Lone IBM-infosys
Anamika
7 10802278 Ambardar BMW-audi
Yogesh ACC cement-
8 10800660 Chaturbedi jaypee
9 10804383 Rahul Jakhu dell computers-hp
10 10807917 Chirag Bajaj Cipla-ranbaxy
11 10803764 Sambhavna rolex watches-titan
Jaipal Singh
12 10812401 Bhogal Bajaj-honda
13 10811403 Tisham Dubey Reebok-puma
14 10810322 Monika Kumari ITC-marico
Mahindra-ashok
15 10811402 Raghav Sharma leyland
16 10805005 Manmohan Singh Dlf-unitech
17 10805109 Adarsh Kumar Loreal-avon
18 10811249 Rahul Thakur Videocone-onida
Gurinderjeet kaur
19 11012443 Kang Siemens-abb