University of Punjab

Gujranwala Campus

Submitted to:

Miss Zoofishan Sehgal

Department of Business Administration
University of Punjab Gujranwala Campus

Submitted by:

GROUP 08
MBA (Morning) 3rd Semester

KAMRAN AYUB (Mb09015)

ALI HASAN (Mb09012)
MUHAMMAD ADNAN (Mb09019)
KASHIF UR REHMAN (MB09027)
ADIL MUSHTAQ (MB09035)
2
 All the praises are for whose
uniqueness, oneness and wholeness are
absolute. He is the one who gave us courage to
gain knowledge and made it possible for us to
accomplish this report.

All reports are for His Holly Prophet Hazrat

Muhammad (S.A.W) who enables us to
recognize oneness of our Creator.
 We would like to express our gratitude to all
those who gave us the possibility to complete
this project specially, our respected teacher
Miss Zoofishan Sehgal

Group # 08
MBA-3rd morning
University of the Punjab
Gujranwala Campus

January 04, 2011

Miss Zoofishan Sehgal

University of the Punjab
Gujranwala Campus

Respected Madam:
Here is the report you have asked us to prepare. In this report we are describing a new
product by Chicken Dabu Pvt. Ltd. We are introducing this in Pakistan with the brand
name of Dabu.

Chicken Dabu Pvt. Ltd. Is a new business belongs to the fast food. It is sub industry of
food. Chicken Dabu Pvt. Ltd. has started its business with the new innovative
entrepreneurial idea.

This report contains major plans regarding the Dabu as Business Plan, Marketing plan,
Organizational Plan, Financial Plan. In the end we have conducted the SWOT Analysis
of Dabu.
Sincerely,
(Group Representative)
S.R # Contents Page no.

1 Business Plan 1
2 • Introduction 3

3  Company Profile 4

4 • Executive summary 5

5 • Economic and industry analysis 6

6 • Survey analysis 9

7 • Marketing environment 11

8  Micro environment forces 11

9  Macro environment forces 14

10 • Business description 19

11 • Dabu’s mission 20

12 • Dabu’s vission 20

13 • Marketing plan 21

14 • Product of dabu 32

15 • Marketing strategies 35

16 • Recommendations 39

17 • Organizational Plan 41

18 • Financial Plan 43
19 • Marketing plan 45
20 Organizational plan 47
21 Financial plan 66
22 Risk assessment 73
23 Bibliography 77