This document outlines 9 potential topics for studies related to marketing, operations, and consumer behavior. The topics include the impact of advertising in business-to-business marketing, strategies for promoting retailers' brands, operations and marketing of chemical goods in small-scale industries, the impact of nanotechnology on the two-wheeler industry, integrated marketing communications, perceptual mapping of four-wheeler brands, the impact of promotions on consumer behavior at retail outlets, factors influencing the sales of chemical goods, and customer perception of foreign retailers entering India.
This document outlines 9 potential topics for studies related to marketing, operations, and consumer behavior. The topics include the impact of advertising in business-to-business marketing, strategies for promoting retailers' brands, operations and marketing of chemical goods in small-scale industries, the impact of nanotechnology on the two-wheeler industry, integrated marketing communications, perceptual mapping of four-wheeler brands, the impact of promotions on consumer behavior at retail outlets, factors influencing the sales of chemical goods, and customer perception of foreign retailers entering India.
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Attribution Non-Commercial (BY-NC)
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This document outlines 9 potential topics for studies related to marketing, operations, and consumer behavior. The topics include the impact of advertising in business-to-business marketing, strategies for promoting retailers' brands, operations and marketing of chemical goods in small-scale industries, the impact of nanotechnology on the two-wheeler industry, integrated marketing communications, perceptual mapping of four-wheeler brands, the impact of promotions on consumer behavior at retail outlets, factors influencing the sales of chemical goods, and customer perception of foreign retailers entering India.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd
2. Study on strategies for promoting retailers' brands 3. Study of operations & marketing of chemical goods in SSI 4. Impact of NANO on two wheeler industry 5. Integrated marketing communications (IMC) 6. A study on the perceptual mapping of four wheeler brands" 7. Impact of promotional activities on consumers behaviour at retail outlets" 8. Impact of buying factors on the sales of chemical goods" 9. Customer perception towards foreign retailers entering india”