What have we learnt

from our audience

feedback?
Initial audience research Pt. 1
As fans of the heavy metal genre both Francesca and
myself had a clear idea of who are intended
audience was. Using GRASS (Gender, Race, Age,
Socio-Economic Status and Special Interests) we
came up with the following results on who our
intended audience were:
 Gender - Both male and female
 Race - Mostly Caucasian
 Age - 16 to 30 years old
 Socio-Economic Status - C1 and C2
 Special Interests - The dark side of music
Initial audience research Pt. 2
We also used the internet to do research on
what our intended audience expect from heavy
metal music videos by studying the media
language of three of the highest rated music
videos on Youtube. Those videos were:
 Spit It Out by Slipknot
 Honey Bucket by Melvins (this video has been
removed from Youtube)
 Coming Undone by Korn
And our findings can be found on Blogger.
How did we set out to appeal
to them?
We tried to make our video correspond to the
lyrical themes within the song. With dark visuals
and themes of voyeurism, obsession and death, we
believed it would be similar to the original video.
 Rob Zombie’s Living Dead Girl
 Our Living Dead Girl
We also kept many conventions of heavy metal
media language such as; low key lighting, dark
clothing and taboo or controversial issues (in this
case necrophilia).
 Final audience feedback
Between us we asked twenty people in
total (5 each for our Primary Task and
5 each for our Ancillary Task). The
following links will take you to my
results on the blog:
 Primary Task Feedback
 Ancillary Task Feedback