Professional Documents
Culture Documents
The Great Indian Market
The Great Indian Market
In association with
Business Standard
August 9, 2005
Key Findings
coupled with the rise in the size of the Great Indian Middle Class
Demand of Consumer Durables
(Figures in '000)
Shampoos 7 21 33 50
Washing
Powder 1,190 1,977 2,596 3,364
Penetration of Consumer Durables
(Number of households owning goods per '000 households)
Washing
Powder 607.4 693.0 745.6 809.6
Income Groupings and Ownership
(Ownership per household, 2001-02)
Income figures in ‘000 per annum at 2001-02 prices, households in ‘000 numbers
Key Findings
Consumer Expendables
Consumer Durables
Urban Rural
2001-02 2009-10 2001-02 2009-10
Motorcycle 134.3 320.7 109.0 250.9
Television 942.8 1258.9 616.3 561.3
Car 31.4 52.2 1.6 3.5
Consumer Expendables
Urban Rural
2001-02 2009-10 2001-02 2009-10
Edible Oil 1000.0 1000.0 1000.0 1000.0
Shampoos 827.8 1000.0 354.5 458.4
Washing Powder 904.7 1000.0 775.4 946.9
Ownership Pattern across Occupational Groups
(Per 000 Households)
Two Wheelers
Urban Rural
2001-02 2009-10 2001-02 2009-10
Salary Earner 495.0 834.0 286.0 755.0
Professionals 859.0 1539.0 521.0 1354.0
Televisions
Urban Rural
2001-02 2009-10 2001-02 2009-10
Salary Earner 1080.0 1452.0 744.0 1056.0
Professionals 1128.0 1759.0 929.0 1201.0
Key Findings
How important are the top cities in the demand for major durables
today?
Do more Mumbaikars own cars than Delhi-ites? How does the usage
of durables differ across cities?
Ownership Pattern by Size of Town
(Per 000 Households)
Town Size Two wheeler White goods Television Low cost goods
>50 lakh 382.02 1149.95 1185.49 4150.19
10-50 lakh 627.02 970.91 792.01 4825.13
5-10 lakh 504.19 756.54 845.5 4419.35
< 5 lakh 346.07 427.68 682.53 3837.46
Household Expenditures Across Top Cities
(Proportion of total expenditure in households earning
over Rs 3 lakhs per annum)
Urban Rural