PROJECT NAME: DABUR PVT.

LTD
SUBMITED BY: BREAKERS
PROJECT GUIDE: Mrs SIRISHA
EMAIL:breakers.bsb@gmail.com
ACKNOWLEDGEMENT
The completion of project report on " DABUR INDIA LIMITED" has given us
immense pleasure and knowledge.

We would like to thank our guide Mrs.Sirisha (Project Co-Ordinator ) for her
valuable suggestions ,guidelines ,advises and encouragement throughout the
project. We are thankful to all our group members for their contribution in
successful completion of project.
PROJECT MEMBERS:
1. S. CHANDRA SEKHAR ( LEADER )
2. S. LAKSHMAN RAJU
3. M. VENKATESH
4. P. KIRAN KUMAR REDDY
5. DEVENDER SINGH RANA
6. SHEETAL
7. SHRUTI SRIVASTAVA
8. POONAM
9. UTSAV ANTONY MONDAL
10. RAJ KUMAR
11. AJAY ADHIKARI
12. SOMANADH CHANDA

13. ABHISEKH TIWARY

CONTENTS
1. INTRODUCTION TO FMCG
2. HISTORY OF DABUR
3. MANAGEMENT & OWNERSHIP STRUCTURE
4. ORGANISATIONAL STRUCTURE
5. MANAGEMENT FUNCTIONAL AREAS
a. FINANCE
b. MARKETING
c. HUMAN RESOURCES
d. INFORMATION TECHNOLOGY
6. MANAGEMENT FUNCTIONS
7. BALANCE SHEET
8. DABUR’S SOCIAL INTIATIVES
9. SWOT ANALYSIS OF DABUR
10.PRODUCTS AND SERVICES
11.BRAND AMBASSADORS
12.COMPETITORS
13.CONCLUSION
14.BIBILOGRAPHY

DABUR
Fast Moving Consumer Goods (FMCG)
These products that are sold quickly at relatively low cost . Examples
include non-durable goods such as soft drinks, toiletries, grocery items etc.
Though the absolute profit made on FMCG products is relatively small, they
generally sell in large quantities, so the cumulative profit on such products can
be large.

Scope
The term FMCG refers to those retail goods that are generally replaced or
fully used up over a short period of days, weeks, or months, and within one year.
This contrasts with durable goods or major appliances such as kitchen
appliances, which are generally replaced over a period of several years.

FMCGs have a short shelf life, either as a result of high consumer demand or
because the product deteriorates rapidly. Some FMCGs – such as meat, fruits
and vegetables, dairy products and baked goods – are highly perishable. Other
goods such as alcohol, toiletries, pre-packaged foods, soft drinks and cleaning
products have high turnover rates.

The following are the typical characteristics of FMCGs:

 From the consumers' perspective:

o Frequent purchase
o Low involvement (little or no effort to choose the item )
o Low price
 From the marketers angle:
o High volumes
o Low margins
o Extensive distribution networks
o High stock turnover
HISTORY OF DABUR:

Dabur was incorporated in 1884 in a small Calcutta

pharmacy where Dr. S. K. Burman launched his mission of making healthcare
products. With the growing popularity of Dabur products, in 1986
Dr.S.K.Burman set up Dabur’s first manufacturing plant for mass production and
in the early 1900s Dabur ventured into the business of nature based ayurvedic
medicines for which standardized drugs were not available in the market. In
1936 Dabur sets up Dabur India Limited and a new manufacturing plant is set
up in Faridabadon the outskirts of DeLhI . In 1979 one of the largest and best
equipped production facility was started near Sahibabad along with the
formation of Dabur Research Foundation (DRF) signaling the launch of research
operation in the pioneering area of health care. In 1986 Dabur became a public
limited company and raised its first public issue in 1994 with the company share
issued at a high premium and oversubscribed twenty one times. For better
operation and management 3separate divisions were created in 1996 according
to the product mix, namely Health care products division, Family production
division and Dabur ayurvedic specialties limited. In 1997Dabur enters full scale
in the nascent processed foods market with the creation of the food division.
Project STARS (Strive To Achieve Record Success is initiated to give a jump start
to the company and accelerate its growth performance) and in 2000 Dabur
established its market leadership status with a turnover of Rs 1000 Crores. In
2005, Dabur acquired Balsara. Dabur crossed $ 2 billion market cap in 2006.
Dabur foods merged with Dabur India in 2007.From a small beginning and
upholding the values of its founder, Dabur entered the august league of large
corporate business. Dabur has also ventured into the specialized health care
area of cancer treatment with its oncology formulation plant at Baddi in
Himachal Pradesh and extended its global partnerships by entering into joint
ventures with Osem of Israel for food andBongrain of France for cheese and
other dairy products.Dabur India Limited today is the third largest FMCG
Company in India after a takeover of Balsara India Limited and with interests in
Health care, Personal care and Food products.Powerful brands like Dabur Amla,
Dabur Chyawanprash, Vatika, Hajmola and Real are the major contributors to
Dabur’s turnover of Rs.2396 crore.

COMPANY’S PROFILE
Dabur India Limited is India’s fourth largest FMCG company. The first Dabur
plant was set up in 1896 and research laboratories established in 1919. Dabur
became a public limited company in 1986. In 1998, the Burman family, the
original promoters, handed over the day-to-day running of the company to
professionals. With effect from 1 April 2005, Balsara Home Products became a
subsidiary of Dabur. Apart from Balsara, Dabur has five other subsidiaries —
Dabur Foods, Dabur Nepal, Dabur Egypt, Dabur Oncology and Dabur Pharma.

Dabur has been marketing its products in more than 50 countries all over the
world. The company has offices and representatives in Europe, America and
Africa. Manufacturing facilities are spread across three overseas locations.

Dabur India Limited holds its speciality in AYURVEDA. Ayurveda, the ancient
Indian system of medicine based on natural and holistic living, derives from two
Sanskrit words -Ayu or life, and Veda or knowledge. This Science of Life
analyses the human body through a combination of the body, mind and spirit.

Originating nearly 5,000 years ago, Ayurvedic texts were researched by Dabur in
its quest for natural remedies. Today, its application in modern life has been
renewed through the scientific research and validation undertaken at Dabur.

Other than “ ayurvedic specialities “ Dabur’s product range also encompasses

health care, hair care, oral care, baby care, home care, food segments and
digestive products . Some of the well-known brands include Amla
Chyawanprash, Hajmola, Lal Dantmanjan, Nature Care and Pudin Hara.

Part of the company’s success came from its highly active sales network. A
significant proportion of Indian population, which would be top one billion
before the drawn of the 21st century, still lived in rural regions and in extreme
poverty. For much of this population, personal care products remained luxury
items. Yet the company recognized the importance of building its brand in this
region and as such the company developed a vast sales network and much of
this network was based on an army of independent, direct sales agents, who
hawked the company’s products in more than 150000 villages.

In 2002 the company prepared to enter a new management era and appointed
Mr. Sunil Duggal as the C.E.O of the company. He joined in 1995 as General
Manager (Sales & Marketing), and since then, with his dynamic spirit and
leadership abilities he has led the company to achieve new heights and becamer
the CEO of the Company, and with his valuable experience steering the company
ahead in its growth plans.

Dabur India Limited has marked its presence with some very significant
achievements and today commands a market leadership status. Their story of
success is based on dedication to nature, corporate and process hygiene,
dynamic leadership and commitment to their partners and stakeholders. The
results of the policies and initiatives speak for themselves.

MANAGEMENT & OWNERSHIP

STRUCTURE
Board of Directors:
Dabur has an illustrious Board of Directors who are committed to take the
company onto newer levels of human endeavour in the service of mankind. The
Board comprises of

ORGANISATION STRUCTURE
MANAGEMENT FUNCTIONAL AREAS:
Finance
As a member of their finance team, they will help us to seize
opportunities as well as set aggressive targets and deliver on them.

Input to the end result

You’ll be part of a team that's continuously trying to bring products to
customers that meet their needs and at a price they can afford.Everything they
do is based on this premise. For example, finance has direct input into
Unilever's long, medium and short-term plans as well as our cost reduction
programmes and innovation projects.

Improving performance
Within one of their operating companies, the roles offer a single view
of the business – from its processes and operations to the ways they can improve
performance.

Moving on from there, the possibilities are diverse. They could specialise in
areas such as financial control or internal audit, treasury or mergers and
acquisitions.

With a broad overview of their business, you’ll deal with challenges that cross
brands, professions and geographical regions. Developing a deep understanding
of the strategies that drive their growth and profitability, you’ll be at the
forefront of how they evolve to meet their goals.

How they work?

Their operating structure is divided into three work streams.

Finance Business Partners embed best practice and enhance decision support
skills. Accounting and Information applies information management processes
to create value for the business. Expertise Services work across everything from
insurance and risk, to investor relations and pensions.

This structure is designed to make finance an influential force at the heart of the
business by offering world class expertise in areas where they can add real
value.

MARKETING:

CONCEPT OF MARKETING
‘Market in common language is a place where business is
conducted or in other words where goods and services are exchanged. The term
market is used in variety of contexts. It can be a wholesale market & Retail
market. The managerial awareness and desire reflected in the consumer
orientation for an all-out commitment to the market consideration and
marketing operations to the consumer needs has given birth to new operational
notion called the ‘Marketing concept’.

‘Marketing’ as the word suggests simply means identifying needs of the

customers or in others words ‘to know about the pulse of each & every
customer’. ‘A social process by which individuals and groups obtain what they
need and want through creating, offering and freely exchanging products &
services of value with others.’

The following are important elements for a marketing exchange to take place:-

a. Presence of at least two parties- Buyer and Seller.

b. Both parties must have something viewed valuable by each other.

c. Both parties are free to accept or reject the offer.

d. Each party feels desirable to deal with each other.

e. Each party is capable of communication and delivery.

Marketing involves different functions- marketing research, product planning,

buying and assembling, packaging, storage, warehousing, Transportation,
promotion & selling. These functions helps the firm to realize its profit goal by
actualizing potential exchanges with the customers.

MARKETING MIX
Marketing mix refers to the ingredients or the tools or the variables
which the marketeer mixes in order to interact with a market. It is a set of
marketing tools that the firm uses to pursue its marketing objectives in the target
market. Marketing mix includes the following activities -product planning,
pricing, branding, packaging, channels of distribution, displays, physical
handling, advertising etc.

All the activities listed above create what a marketeer offers to the market. It is
through these that market is created and managed. The above list of marketing
mix elements was reclassified by McCarthy into four categories popularly known
as four P’s of marketing -: product, price, place and promotion.
PRODUCT PLACE
Product mix Channel strategy

Packaging Intermediaries

Labeling Channel conflict

Product quality Channel selection

Branding Physical distribution

PRICE PROMOTION
Price methods Promotion mix

Pricing strategies Advertising

Price policy Sales promotion

Price changes Personal selling

Publicity

Public relations
4 P’S OF DABUR INDIA LIMITED
PRODUCT:
Products have been divided into 3 Power Brands
Quality :High
Sizes : Availabile in different sizes
Design: Available in Tetra Pack, Bottles , Sachets.

PRICE:
As, Dabur had different sub-categories it came out with variable pricing
to reach and every target segment.
Selective Price Reduction to increase Demand
Introduction of Smaller packs at Rs.5
Came out with Rs.1 sachet of Vatika Shampoo to increase market share
Cutting price to stand out competition

PLACE:
Dabur constantly kept on increasing its geographic spread to increase
its sales revenues.
Entered into the south Indian market
Expanding in the International market
Presence in over 50 countries
Subsidiaries established in Nepal , Nigeria , Bangladesh and Pakistan .

Focus areas: Asia Pacific , Russia ,Afghanisthan and CIS countries.

PROMOTION:
Different brands have its own marketing and advertising team
Different brands had different promotions
Utilized the popularity of Indian films in Domestic and Global markets to
promote its brands
Undertook the most advertising campaign with Mr.Bachchan endorsing Dabur
brands

HUMAN RESOURCES
A Company is as good as its people, and they are privileged
to have an excellent pool of human resources working with
them. They are committed to attract, retain and reward high
quality employees with a focus on talent management. During
the year under review, the Company took the following HR
initiatives :
_ Function-wise and unit-wise evaluation of optimal
manpower requirement in light of increased integration
of information technology initiatives such as
implementation of Mfg Pro, Baan and e-procurement,
and the challenges they present for the future.
_ Comprehensive training and development modules have
been developed and delivered by the company for all
levels for sales and marketing employees. Employees
from other functions have been regularly provided
functional training.
_ Entered into arrangement with Financial Institutions to
outsource non-core HR activities of sanctioning and
administering various loans to employees at a
competitive rate.
_ Implementation of Employee Management System
(EMS), a comprehensive HRIS package, which also
makes available to each employee personal data and
other services. This increases the productive time of
the employees.
_ Streamlining of HR policies and processes to reduce
administrative time.
On the industrial relations front, relations with workers
remained cordial, and not a single man day of work was lost
due to industrial action of any kind. Moreover, a long-term
wage settlement agreement was signed with the workers
union of Narendrapur plant, which puts an end to age-old
practices, which had hindered fair employment opportunity.

Dabur is planning to set up an ‘Employee Management System’ on its intranet

platform. Basically a payroll application, EMS would be integrated with all the
sites across the country. According to Gopal Shukla, the CIO of Dabur, it will
help in making employees more self-sufficient. “ Managers would be able to
assess an employee’s past history, education qualifications, loans, payroll,
taxation details, gratuity and superannuation, providing a perfect combination
of both HR and the financial department,” he says. Presently offered at the
managerial level, the company would soon be extending it to their other
employees too.
Information Technology
Working on the application of IT in one of the world’s leading
consumer goods companies will give you access to interesting work and excellent
professional development.

Strategy
Develops strategy to support business goals.

Defines and manages the process of deploying and integrating IT capabilities.

Business partnering
Provides advice, assistance and leadership across all areas of IT.

To ensure we gain maximum benefit from the products and services available.

Information management
Designs information structures, setting policies for sourcing,
maintenance and analysis.

Includes compliance and data protection.

Vendor partnering
Sources and manages external suppliers and negotiates contracts.

The aim is to continuously improve service delivery.

Business analysis
Evaluates functions and processes.
Identifies how to improve them and qualifies the potential business benefits.

Architecture and technical planning

Specifies systems architectures.

Identifying emerging technologies and techniques and assessing their value.

IT analysis and development

Manages resources in order to plan and carry out projects.

Also integrates and tests components/interfaces to create operational systems.

Portfolio, programme and project management

Coordinates projects and personnel during the design.

Management and implementation of business change initiatives.

Service management
Covers everything from risk management to network infrastructures.

Application support to database administration.

MANAGEMENT FUNTIONS:

VISION
"Dedicated to the health and well being of every household"

PRINCIPALS

This is our company. We accept personal responsibility, and accountability to

meet business needs.

We all are leaders in our area of responsibility, with a deep commitment to

deliver results. We are determined to be the best at doing what matters most.

People are our most important asset. We add value through result driven
training, and we encourage & reward excellence.

We have superior understanding of consumer needs and develop products to

fulfill them better.
 We work together on the principle of mutual trust & transparency in a
boundary-less organisation. We are intellectually honest in advocating
proposals, including recognizing risks.

CHANNELS OF DISTRIBUTION
Channels of distribution refers to the path taken by the goods in their
movement to the customers. For instance, the toothpaste we use is manufactured
in the factory of a company Dabur. But before it reaches us it passes through the
hands of many middlemen who help it come to you in right time, at right place
and in right quantity.

Dabur’s distribution network is recognised as one of its key strengths. Its focus
is not only to enable easy access to our brands, but also to touch consumers with
a three-way convergence - of product availability, brand communication, and
higher levels of brand experience.

 A Diagram explaining the channels of Distribution is given below

The above diagram it shows channel of distribution of dabur foods, here first the
products are manufactured and from Manufacturing plants the packed goods
are supplied to Clearing And Forwarding Agents(C&FA) and from here the
goods are then further supplied to number of Stockiest or Distributors, from
here goods reaches to large number of Retailers and it is the duty of Stockiest to
take orders from retailers and then supply the goods to them, this work is
generally done by stockiest salesman through ready stock or by taking orders
first and then placing the order. From here the goods finally reaches to
Customers. Customer purchases the product from retailers.
 Manufacturing Plant

Clearing and forwarding agent (different regions)

Stockist A Stockist B Stockist C

Retailers Retailers Retailers Retailers Retailers Retailers

C O N S U M E R S
Supply Chain Management
Supply chain management starts before physical distribution:
it involves procuring the right inputs (raw materials, components and capital
equipment), converting them into finished products and dispatching them to the
final destinations. The supply chain perspective can help identify superior
suppliers and distributors and help them improve productivity, which ultimately
brings down the company’s costs.

A broader view sees a company at the center of a value network that includes its
suppliers, its immediate customers and their end customers. The value network
includes valued relations with others such as university researchers, government
approval agencies and so on.

MANUFACTURING PLANT
Dabur Foods has Number of products in its product line but
its main area of interest or the product on which they concentrate the most is
Real Juice & Coolers.

Dabur has its manufacturing plant at Nepal and at Jaipur where juice is
manufactured and tested.

PROCUREMENT & TRANSPORT

 Getting the raw material and packaging material requirement from the
production unit in charge
 Constant updates on the procurement of materials and transport details
 Production details and ingredient content information from the different
personnel and coordinating this activity
PACKAGING
 Approval and coordination of the supply of packaging material to the
production unit

CLEARING AND FORWARDING AGENTA (C&FA)

 From manufacturing plant the stock is transported or supplied to clearing
and forwarding agents.
 Clearing and Forwarding Agents is a third party and Dabur gives contract
to them, so company has nothing to do in building the relationship with
them.
 Here C&FA keep or stock the goods with them.
 They charge Dabur for stocking the good and even Dabur don’t mind
doing so as it is a measure of cost cutting as well as there is no need for
gowdowns and maintenance.

STOCKIEST OR DISTRIBUTORS
 Stockiest store the products in their godowns, C&FA supplies the goods to
them as per their order.
 Stockiest has some sales men working under him, they are known as
stockiest sales man. Their work is to place the products in the market and
take order from retailers and then supply goods to them.
 Sales man either take ready stock with them or they first take orders and
then supply goods later on.
 There is a beat which is a schedule route of sales man, means sales man
has to daily cover the route as mention in the beat.
  Merchandising, making products visible, pasting posters, putting banners,
and seeing that goods are properly placed in the retail outlets is also the
duty of stockiest sales man.
 Companies’ sales officer keeps a check on the stockiest and monthly
report is also prepared which is further analyzed by ASM & ZSM.

RETAILERS
 Retailers are backbone of the company as they are the one who can take
the product on new heights or can bring it down to toes.
 Stockiest supplies goods to retailers and tries Persuading retailers to give
the brand special displays (using merchandising tools) to get affective
brand presence, and arranging it in more noticeable manner.
 Margin of retailers is always higher than stockiest.
 Retailers are the ones who have direct contact with the customers.
 Dabur Foods has a distribution network that covers 175 towns and 75
thousand retail outlets making its product available to the consumers
across the country at ease.

PROMOTION
Once the product has been manufactured, priced rightly and is
distributed, the next task of the marketer is to inform potential customer about
the product and persuade them to buy the same. The promotion element of
marketing mix is concerned with activities that are undertaken to communicate
with both customers and participants in the channel of distribution such that
sales goals are realized. There are different promotional activities like-:
Advertising, Sales promotion, trade promotion, personal selling etc. but one of
the most convenient and effective one that most of the industries uses is the
Advertising and Sales Promotion.

Advertising
Advertising is a form of communication that typically attempts to
persuade potential customers to purchase or to consume more of a particular
brand of product or service. Many advertisements are designed to generate
increased consumption of those products and services through the creation and
reinforcement of "brand image" and "brand loyalty". For these purposes,
advertisements sometimes embed their persuasive message with factual
information. Every major medium is used to deliver these messages, including
television, radio, cinema, magazines, newspapers, video games, the Internet and
billboards. Advertising is often placed by an advertising agency on behalf of a
company or other organization.

Dabur has created the huge brand image and a vast product following by
associating mega-names like Amitabh Bachchan, Rani Mukhurjee, Vivek
Oberoi, Mandira Bedi etc. Dabur invested Rs. 150 crore just on the advertising
of Real “Fruit Juice” and “Real Active”. So far the company has been
successful in this mission as the people now know the brand and ask for its
products by name.

Sales promotion
“An activity designed to boost the sales of a product or service. It may
include an advertising campaign, increased PR activity, a free-sample campaign,
offering free gifts or trading stamps, arranging demonstrations or exhibitions,
setting up competitions with attractive prizes, temporary price reductions, door-
to-door calling, telemarketing, personal letters on other methods”.

In marketing, sales promotion is one of the four aspects of promotion. (The

other three parts of the promotional mix are advertising, personal selling, and
publicity/public relations.) Sales promotions are non-personal promotional
efforts that are designed to have an immediate impact on sales.

Sales promotion involves short-term incentives to encourage buyers to purchase

a product. It's aim is to encourage immediate purchase of a product. If used too
often however, sales promotion can create a situation where consumers will not
buy unless there is a bonus offer. This will result in loss of profit for the
company.

More than any other element of the promotional mix, sales promotion is about
“action”. It is about stimulating customers to buy a product. It is not designed to
be informative – a role which advertising is much better suited to.

Sales promotion can be directed at:-

• The ultimate consumer (a “pull strategy” encouraging purchase)

• The distribution channel (a “push strategy” encouraging the channels to stock

the product). This is usually known as “selling into the trade”
SALES PROMOTIONAL TOOLS OF DABUR FOODS
 Price promotions
 Coupons
 Gift with purchase
 Competitions and prizes
 Money refunds
 Point-of-sale displays
 Free samples
 Contest /demos
 Festival Sales
 Retailer coupons

PROMOTIONAL SCHEMES USED FOR CONSUMERS

 Price deal: A temporary reduction in the price is given to consumer during
some festival session by dabur foods.
 Price-pack deal: The packaging offers a consumer a certain percentage
more of the product for the same price (for example, 25 percent extra).
 Coupons: Dabur foods gives coupons during different sampling activities to
consumers and it have become a standard mechanism for sales promotions.
 Loss leader: Dabur foods temporarily reduce the price of its popular
product in order to stimulate other profitable sales.
 On-shelf coupons: Coupons are present at the shelf where the product is
available.
 Rebates: Consumers are offered money back, rebate at different point of
time.
 Sampling Activities: Dabur organizes different sampling actives at
different retail outlets.
 Gift with purchase: Dabur foods gives gift items with purchase like a
glass, spoon etc.
 Money Refunds: Customer can claim for refund of money if they face
some problem with the product.
 Contest /demos: There are different contests where customers play
games and win contests.
 Festival Sales: Dabur foods come out with some special offers during
festival seasons like buy one get one free.
 Multi-packs: Dabur foods has some products in multiple packaging
which are comparatively priced lower to the products sold in a single pack.
 Trade Fairs & exhibitions: Here dabur foods displays all range of its
products, making it easier for customers to know about product line and
choose the best out of that.
  Customer feedback: dabur foods consider its customer most important
and in case of any complaint by customer the foods department will leave
all its important work and will contact the customer.
 Contact points: Customer can contact dabur foods by writing the mail
or letter on the addresses given at the back of dabur products, or even they
can call and visit the dabur web site.

THE PATH A HEAD

Dabur intends to significantly accelerate profitable growth. To do this, Dabur
will:

Focus on growing their core brands across categories, reaching out to new
geographies, within and outside India, and improve operational efficiencies by
leveraging technology.

 Be the preferred company to meet the health and personal grooming needs
of their target consumers with safe, efficacious, natural solutions by
synthesizing our deep knowledge of ayurveda and herbs with modern
science.

 Provide the consumers with innovative products within easy reach.

 Build a platform to enable Dabur to become a global ayurvedic leader.

 Be a professionally managed employer of choice, attracting, developing
and retaining quality personnel.

 Be responsible citizens with a commitment to environmental protection.

BALANCE SHEET
DABUR’S SOCIAL INITIATIVES
Sustainable Development Society (Sundesh)
Sundesh is a non – profit organization engaged in carrying out
welfare activities with the aim of improving the quality of life of the people in
rural areas. Mr. Pradip Burman is the Founder Chairman. Sundesh is majorly
involved in Health Care, Education and other socio economic activities.

Sundesh started with Health Care and today its activities have diversified into
various other projects like education, veterinary services and income generation
activities. These projects were implemented after the need assessment survey of
the rural community. The enthusiastic volunteers support the society in
implementing various projects in the rural areas through their consistent efforts.
Sundesh is executing various integrated rural development projects in the
villages of Ghaziabad and Gautam Budh Nagar Districts (Uttar Pradesh) in
India.

SUNDESH is associated with the following activities

 Education
 Health Care
 Self Help Groups (Micro Credit Society)
 Income Generation
 Veterinary Services
Dabur Nepal

Since its inception in 1992, Dabur Nepal has been an active member of the
socio-economic development of Nepal. We have not only established some
benchmark facilities in production and scientific research, but also set in place
social programmes that help local communities. Through our initiatives, we
continue to be a trusted friend of Nepal:

 Set up social welfare schemes to develop infrastructure facilities in health

and education sectors

 Promote cultural events to give a boost to Nepalese art

 Sponsor and support sporting events to help build up Nepal's presence in

the world of sports.

 SWOT ANAYASIS OF DABUR

STRENGTHS:
 Century Old Company
 Established Brand
 Ayurvedic/Herbal Product Line
 Leader in Herbal Digestives where the product has 90% of market share
 Innovativeness in Promotions
WEAKNESS:
 Profitability is uneven across product line
OPPORTUNITIES:
 Extend Vatika brand to new categories like Skin Care and body wash
segments
 Launch several OTC brands
 Southern India Market
 Exploring new Geograpphical areas
 Oral care segment
 Launching new products like HairOil , Herbal and Gel toothpaste
THREATS:
 Competition in FMCG Sector from well established names
 Other fields of medicine-Allopathic and Homeopathic
 Markets where Herbal products are not recognised

PRODUCTS AND SERVICES:

STRATEGIC BUSINESS UNITS
CONSUMER HEALTH DIVISION (CHD)

The consumer healthcare division includes products of the erstwhile Ayurvedic

Specialists Division and a set of over the counter (OTC) products based on the
ayurvedic medicinal platform. The division is supported continuously by in-
house research to provide complete care for varying individual needs. These
products are backed by the most modern scientific test and trials and ensure
unfailing quality and safety.
The CHD is divided in the following four categories:

Health supplement Baby care Digestives Natural cures

Dabur Chyawanprash Dabur lal tail Hajmola Mast Masala Shilajit fold

Glucose D Dabur baby olive oil Hajmola Candy F Nature care

Dabur janma ghunti Pudin hara Sat isabgol

Pudin hara G Shilajit

Anardana Ring Ring

Hajmola Candy Itch care

Dabur Honey Back-Aid

Shankha Pusphi

Dabur balm

Sarbyna strong
COCONSUMER CARE DIVISION (CCD)
The Consumer Care Division (CCD) — that deals with pure FMCG products is a
result of the merger between the personal care products division and the
healthcare products division. The division’s portfolio includes health
supplements, digestives and confectionery, oral care, hair care, and baby and
skin care.

The various categories under CCD are:

Hair care oil Skin care Hair care shampoo Oral care
- Amla hair oil - Gulabari - Anmol silky black - Dabur red gel
shampoo
- Amla lite hair oil - Vatika fairness - Dabur red
face pack - Vatika henna toothpaste
- Vatika hair oil conditioning shampoo
- Dabur lal
- Vatika anti-dandruff dant manjan
- Anmol sarson
amla shampoo
- Dabur binaca
- Anmol natural shine toothbrush
- Amla Hair Oil
shampoo
- Amla Lite Hair Oil

- Vatika Hair Oil

-Anmol Sarson
Amla

BRAND AMBASSADORS OF DABUR:

ZAHEER KHAN – DABUR GLUCOSE
AMITABH BACHAN – DABUR CHYAN PRASH, HONEY

RANI MUKHERJEE – DABUR AMLA

SAKSHI TANWAR – ODONIL

RIMI SEN – ACTIVE JUICE

PREITY ZINTA – VATIKA ENRICHED ALMOND HAIR OIL , DANDRUFF CONTROL,

VIDYA BALAN- UVEDA

JUHI CHAWALA- AURVEDA

GENELIA DESOUJA – VATIKA HAIR OIL, VATIKA SOOTH AND SILKY SHAMPOO ,
ROOT STRENGHTNING SHAMOO, BLACK SHINE SHAMPOO,

COMPETITORS OF DABUR :
The Major Competitors of Dabur are
 Hindustan UniLever Limited ( HUL )
 Godrej Ind
 Colgate
 Marico

 CONCLUSION
It was really a very great experience to study this FMCG company “Dabur India
Limited”. After going into all its aspects i.e. its marketing strategies, policies,
pricing strategies etc. we can conclude that the company is excellent on all the
fronts. The company’s different projects like Sundesh and its social initiatives in
Nepal etc. indicates that the company is also loyal towards the society, and all
such social responsibilities are very necessary to build a strong customer base
and brand loyalty

Through its comprehensive range of products it touches the lives of all

consumers, in all age groups, across all social boundaries. And this legacy has
helped them develop a bond of trust with our consumers. That guarantees us
the best in all products carrying the Dabur name.

BIBLIOGRAPHY
Websites

www.dabur.com

www.wikipedia.org