Y




Presented by,
Swapnil Panpatil
Y

‡ To name or to mark a product as proof of
ownership.
‡ Symbol of Quality
‡ Signature of constantly renewed, creative
process
‡ The term brand is broadly applied to all
identifying marks such as trade names, trade
marks, trade-symbols, picture, design of the
package, distinctive colouring or lettering with
or without some attractive slogan.
Y


‡ Branding is the practice of giving a specific name
to a product or group of products from one
seller.
!
 Y

‡ Individual Brand Name:
Ł Each product has a specific and unique brand
name
Ł Eg. ± surf, vicks etc.

‡ Family Brand Name

Ł Limited to one line of product
Ł Eg. ± Amul: Dairy products
‡ Umbrella Brand:
Ł All products such as soaps, chemicals textiles,
engineering goods etc. manufactured by the TATA
concerns will have the TATA¶s as one umbrell brand

‡ Combination Device:
Ł TATA house is using a combination device. Each
product has an individual name but it also has the
umbrella brand to indicate the business house
producing the product
Ł Eg: TATA¶s TEJ

    

Y


‡ Uniqueness
‡ Truthfulness
‡ Sustainability
‡ Result in Action
‡ Mind Space