Assignment #3: Comparing

Advertisement Persuasive Techniques

• Students are to chose one product produced by two different companies (Ex: Soda
– Pepsi vs. Coca Cola).
• Students are to then research advertisement for the product, finding two for each.
Example: one commercial and one magazine advertisement for Pepsi and one
commercial and one magazine advertisement for Coca Cola.
• After finding the advertisements students are to identify the product, specific
audience and persuasive technique (basic and specific) for each advertisement.
• Upon doing this they are to compare the persuasive techniques used by each
company to try and convince the majority of the market to buy their product.
• The findings should be compiled into a comparative paper:
– Intro – contains an effective hook, thesis statement and three supporting reasons.
– First body paragraph – the persuasive techniques used by the first company (Ex: Pepsi)
– Second body paragraph – the persuasive techniques used by the second company (Ex:
Coca Cola)
– Third body paragraph – comparing the two persuasive techniques
– Conclusion – summary of the findings; restatement of thesis.

**The advertisements used are to be documented on a bibliography.

Due Friday, March 11, 2011