Crenovativit

y in Advertising Industry
 Sr. no TITLE Page no.
1. Introduction to Global Advertising
Industry

2. Introduction to Indian advertising

Industry
Chapte
3. Impact of Advertising
r–1
4. Role of Advertising in Marketing
mix

5. Advertising and elements of

marketing mix

6. AIDA formula in Advertising

1. Advertising Agency
Chapter
2. What Advertising agency
-2 represents?

3. Preference of Advertising agency

1. Advertising campaign

2. Meaning

3. Requirement
Chapter
–3 4. Factors influencing planning for an
advertising campaign

5. Procedure for planning advertising

Campaign

1. Crenovativity in advertsing

2. Facts
Chapter -4
 3. Significance

4. Impact

5. Process of cre/innov

6. Steps

7. Creative strategy

8. Aspects

9. Foundation of creative ideas

1. Innovation in advertising

Chapter - 2. Examples of various

advertisements
5
3. Also the tools used in
advertisements

1. Influence of family on advertising

2. Changing role of woman

Chapter - 3. Kids rock around the world

6 4. Mens role in advertising

5. Animation

1. Degree of difference in adv in

regions n markets

2. Humour vs dance
Chapter
3. Adapting to cultural differences
-7
4. Cultural gap narrowing

5. Creativity in rural advertising

1. Other aspects of advertising

 2. Creative advertising
Chapter
3. Colors in adv
-8
4. Creativity on particular day

Chapter 1. Survey on creativity in

advertisement
-9

1. Uncreative advertising on big

Chapter brands
-10

Chapter 1. Conclusion
- 11

Chapter 1. What is needed in perfect

advertising?
- 12

Bibliography

Webliography