• Define Retail Information System (RIS)

• Supply Chain Management and its

strategic relevance in RIS
• Role of retail technology in various
retail functions
• Factors that affect use of technology
• Benefits of RIS
 t a il
Re

t em
ys
S

“Method of systematically
gathering, analyzing,
storing, and utilizing
valuable retail information
and data gathered through
market research process
(done on a particular area)”
 A Retail information System

Environment Retailer Philosophy Strategic plan

Data collection Information control Data Storage& Retrieval

Centre Updating of files

Retail operation
Input and output elements for an RIS

Processes

Inputs Systems

Outputs
 Questions to be Answered

• How active a role will RIS have ?

• Should an RIS be managed Internally or Out
sourced ?
• How much should an RIS Cost ?
• How much data is enough ?
• Should Data be stored for future use?
 Benefits of RIS
• Efficient stocking of Merchandise

• Collection of data

• Efficiency of operations

• Helps in communication
Retail Technology and
Automation – POS
technology
Retail technology and store operations
processes – Bar code and Shopping cart
(EDI, UPC, Wireless PDT)
Retail technology and CRM
Retail technology and Human
resource – HRIS, EIS
Retail automation in Merchandise and SCM systems
Supply Chain Management

Integration of business
processes from end user
through original
suppliers that provides
products, services, and
information that add
value to customers
Strategic advantages gained through SCM
• Improved product availability

• Improved ROI (NP/TA)

• Improved assortments

• POM (Purchase Order Management)

Retail technology and
Price and Promotion
management
Retail technology and MIS and analysis
– Exception report, Interactive report
and ad hoc report
 Factors affecting the use of technology

• Scale and scope of operations

• Financial resources available to the

organisation

• Nature of business

• Human resources available

 An effective RIS ensures

• That system is fully integrated to overall retail

management plan
• There is continuous updating of important data
• Access of data regarding which items have highest
turnover rates and where the EOQ points are
• Effective consumer response management and
development of loyalty programs
Its now open…