Professional Documents
Culture Documents
Bisleri
Bisleri
Cap cost
Rs 0.25
Bottle cost
Rs 1.5 - Rs 2.5
Treatment cost
Rs 0.1 - Rs 0.25
Label cost
Rs 1.5 - Rs 0.25
Carton cost
Rs 0.50
Transportation cost
Rs 1.0 - 0.25
Others
Rs 0.50
Total cost
(excluding
labour,
marketing &
tax)
Rs 2.85 -
4.25
Selling cost
Rs 10 - 12
Manufacturing
Plant
Sales and
Distribution
Operations
Distributors outlets
A typical distribution chain at CCI would be