INSTITUTE FOR INTEGRATED

LEARNING IN MANAGEMENT,
GRADUATE SCHOOL OF
MANAGEMENT

Electronic media
submitted to

SP Ketkar
Submitted by
Indrajit Baruh
Gourav De
Md. Akhtar Akhtar
Manisha Dehuri
Manmit Kaur
 Introduction
Electronic media are media that use electronics or
electromechanical energy for the end-user (audience) to
access the content. Although the term is usually associated
with content recorded on a storage medium, recordings are
not required for live broadcasting and online networking.
Any equipment used in the electronic communication
process may also be considered electronic media. Through
electronic technologies, young people are participating in a
range of activities, including social networking, blogging,
gaming, instant messaging, downloading music and other
content, uploading and sharing their own creations, and
collaborating with others in various ways.
 OBJECTIVE
We have conducted the research of how emergence of
electronic media is jeopardizing the society to cover the
following objective.
 To know number of electronic transaction of all banks in
India
 To know about number of internet connection per year in
India.
 To know about number cable TV connections per year.
 To know about number of internet frauds complaints
received.
METHODOLOGY(SOURCES)
We have collected our data from secondary sources.
The sources are :
 www.rbi.org.in
 www.consumerfraudreporting.org
 http://books.google.co.in
 www.internetworldstats.com
 Result(Analysis)
 The adjusted R square value is .928.There is 92.1% variation
& the value of beta is .963 for no of complaints & user.
 By using the SPSS software the scatters graph show us a
positive correlation between the number of user and
complaints.
 The value of adjusted R square is -.462 & the value of beta is
-.159 for electronic transaction.
 By using SPSS we can find with the help of scatter plot graph
that EFTNEFT transactions are increasing year by year which
has also increased the total number of electronic transaction.
 By using SPSS we find that the value of adjusted R square is .
794 & the value of beta is .891 for different electronic frauds.
 The value of adjusted R square is .990. There is
99% variation between dependent and independent
variable & the value of beta is .996 for total cable
TV households.
 By using SPSS we can find with the help of scatter
plot graph that there is a positive correlation
between total TV households and total cable TV
households.