INTRODUCTION TO SERVICE

MANAGEMENT

Saktis Kannan (TP016729)

Assal Pourdeyhimi
(TP021438)

HESSAM Mozafari
INTRODUCTION
 Standard Chartered Bank Malaysia Berhad
 provides retail, Islamic, wholesale banking
products and services for individuals, small and
medium-sized enterprises, corporate and
institutions in Asia, Africa, and the Middle East.
 Established in 1875 and is based in Kuala
Lumpur, Malaysia with additional offices in all
the states.
 locally incorporated on 1 July 1994
 operates as a subsidiary of Standard Chartered
PLC.
CUSTOMER RELATIONSHIP AND
LOYALTY
 customer relationship and loyalty has been
positioned variously between being a set of
service marketing tactics

 any interaction between buyers and sellers is

described as a relationship
 Customer loyalty is the part of organizations
relationship activities and it is strategic

 loyalty of customers who are influenced by

such inertia is likely to be very different to
that of a customer
 Standard chartered bank offers to their valid
customers following services as tools to
improve customer relationship and give back
their loyalty
 You can bank all day at:
www.Standarcharterd.com
 Offer 24-hour financial services at your disposal.