Annual Report 2014 MESSAGE TO ORGANISATION STRATEGY & LEADERSHIP &

SHAREHOLDERS OVERVIEW BUSINESS MODEL PEOPLE

STRATEGY &
SUSTAINABILITY

Core Values & The Maybank Brand

CORE VALUES
Our T.I.G.E.R. values define what we believe in and what we stand for. These are our
essential guiding principles for our hearts and minds, for those situations where the rule
book provides no answers.

7($0:25. INTEGRITY GROWTH EXCELLENCE & RELATIONSHIP

EFFICIENCY BUILDING

We work together as a We are honest, We are passionate We are committed to We continuously

team based on mutual professional and about constant delivering outstanding build long-term and
respect and dignity ethical in all our improvement and performance and mutually beneficial
dealings innovation superior service partnerships

7+(0$<%$1.%5$1'
Maybank is passionate about constant improvement and innovation. This is why we strive at
being a pioneer in innovating products and services to meet our customers’ needs, providing
a better way of life and preparing them for the future.
Although our business is complex, we adopt a flexible approach when resolving We look to build long-term and mutually beneficial relationships as we endeavour
issues but within the scope of stipulated guidelines. We remain steadfast in to turn every interaction into a sustainable relationship. This could mean helping
honouring our commitments as we know that fulfilling our promises will build trust a customer start-up his first food stall, to helping his corporation expand beyond
and create mutual respect among our stakeholders. the home country. We stand by our customers, through good and tough times,
helping to ensure that they have the opportunity to grow at any point.
Our products and services are a reflection of our belief in doing the right thing. We
advice our customers on what we perceive to be in their best interests. This is why We are honoured to have won our customers’ hearts and gained their trust. We
we go above and beyond for our customers. We believe our customers receive the remain committed in delivering best-in-class services.
best service because of the dedication and commitment of our people.
By putting people first, each and every day, we are Humanising Financial Services.

Maybank Brand
Value (USD billion)

2.2
Source: 2015 BrandFinance® Banking BrandFinance®: World Branding Awards: Putra Brand Awards:
500 League Table Results. Top 100 Banking Brand 2015 Brand of the Year Gold

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 PERFORMANCE BUSINESS CORPORATE GOVERNANCE MILESTONES & OTHER AGM
REVIEW SECTOR REVIEW & ACCOUNTABILITY ACHIEVEMENTS INFORMATION INFORMATION

Code of Ethics & Conduct

Maybank, as a custodian of public funds, has a responsibility

to safeguard its integrity and credibility. It is with this
understanding that the organisation sets out clearly the code of
ethics and conduct for its staff. The code stipulates the sound
principles that will guide all Maybank staff in discharging their
duties. It sets out the standards of good banking practice.

THE PURPOSE OF THE THE CODE STIPULATES THAT

CODE IS TO:
1. Uphold the good name of the Maybank Group
and to maintain public confidence in the
Maybank Group.
2. Maintain public confidence in the security and
integrity of the banking system.
3. Maintain an impartial and unbiased
relationship between the Maybank Group and
its customers.
4. Uphold the high standards of personal integrity
and professionalism of Maybank Group staff.
STAFF SHOULD NOT:
1. Engage directly or indirectly in any business activity
that competes or is in conflict with the Bank’s
interest.
2. Misuse or abuse their positions in the Bank for their
personal benefit or for the benefit of other persons.
3. Misuse information. Staff should not copy, remove
or make use of any information obtained in the
course of business for the direct or indirect benefit
of themselves or of any other persons.

IN ADDITION TO THESE, STAFF SHOULD:

1. Ensure the integrity and accuracy of records and/or transactions.
2. Ensure fair and equitable treatment in all business dealings on behalf of the Bank.
3. Maintain the highest standard of service in their relationship with customers.
4. Maintain confidentiality of all relations and dealings between the Bank and its customers. However,
confidential information concerning a customer may be given or made available to third parties only with prior
written consent of the customer or when disclosure is authorised under the Financial Services Act 2013.
5. Manage their financial matters well and not subject themselves to pecuniary embarrassment.
6. Observe and comply with laws and regulations relating to the operations of the Bank.

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