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  • Ethics, Regulations in Advertising Process

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    monika_richa
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    This document outlines key topics in advertising and marketing including ethics and social responsibility, understanding the consumer audience, developing advertising strategies and plans, choosing appropriate media for advertising campaigns, creative aspects of copywriting and design, various promotional techniques like sales promotion and public relations, and strategies for specific contexts like retail, business-to-business, and new product launches. It also briefly mentions event marketing, surrogate advertising, and campaign design.

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    ASP

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    This document outlines key topics in advertising and marketing including ethics and social responsibility, understanding the consumer audience, developing advertising strategies and plans, choosing appropriate media for advertising campaigns, creative aspects of copywriting and design, various promotional techniques like sales promotion and public relations, and strategies for specific contexts like retail, business-to-business, and new product launches. It also briefly mentions event marketing, surrogate advertising, and campaign design.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views1 page

    Ethics, Regulations in Advertising Process

    Uploaded by

    monika_richa
    This document outlines key topics in advertising and marketing including ethics and social responsibility, understanding the consumer audience, developing advertising strategies and plans, choosing appropriate media for advertising campaigns, creative aspects of copywriting and design, various promotional techniques like sales promotion and public relations, and strategies for specific contexts like retail, business-to-business, and new product launches. It also briefly mentions event marketing, surrogate advertising, and campaign design.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

     Ethics, Regulations, & Social Responsibility, Advertising &

    Marketing Process.

     The Consumer Audience, Account Planning, How Advertising


    Works, Advertising Planning & Strategy

     Media Planning, Scheduling, & Buying; Print, Broadcast &


    Interactive Online Media

     Creativity in Advertising, Copy Writing, Design & Production

     Sales Promotion, Public Relations, Retail & Business to Business


    Advertising, Direct Marketing

     Event Marketing, Surrogate Advertising, New Product Launches,


    Campaign Strategies

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