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    dipanjana bhattacharyya
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    This document provides instructions for a course assignment to describe the brand portfolio and brand architecture of one of seven large companies: ITC, Maruti Suzuki, Marico industries, Raymonds, P&G, Loreal, or Sony. Students are to choose one of the listed companies and summarize its brand portfolio and how its brands are structured and related within the company.

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    This document provides instructions for a course assignment to describe the brand portfolio and brand architecture of one of seven large companies: ITC, Maruti Suzuki, Marico industries, Raymonds, P&G, Loreal, or Sony. Students are to choose one of the listed companies and summarize its brand portfolio and how its brands are structured and related within the company.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views1 page

    3rd Assignment

    Uploaded by

    dipanjana bhattacharyya
    This document provides instructions for a course assignment to describe the brand portfolio and brand architecture of one of seven large companies: ITC, Maruti Suzuki, Marico industries, Raymonds, P&G, Loreal, or Sony. Students are to choose one of the listed companies and summarize its brand portfolio and how its brands are structured and related within the company.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Third Assignment for the SBM course

    Describe the brand portfolio and brand architecture of any one of


    the following companies

    a) ITC

    b) Maruti Suzuki

    c) Marico industries

    d) Raymonds

    e) P&G

    f) Loreal

    g) Sony

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