APPLE INC.

Byte into an apple

PRESENTED BY
 ABOUT COMPANY
April 1st,1976 - Founded

January 3rd,1977 - Incorporated

Headquarters - Cupertino, California

Co-founders - Steve Jobs, Steve Wojniak

CEO - Steve jobs

Industry - Computer software, computer hardware, consumer electronics.

Revenue - US$ 19.3 Billion

 PRODUCTS AND FIGURES
Hardware - Mac(personal computer series),Apple Remote Desktop

Software - Mac OS X, Mac OS X Server ,Quick Time, i Life, i Work,

Logic pro, Cinema Display etc.

Consumer Electronics - i pod, i pod hi-fi, i phone, Apple TV

Employees - 19,787 full-time ; 3,399 temporary (March 31,2007)

Retail stores - 183( 1st in Manhattan, New York)

Competitors - HP, IBM, DELL

 MISSION

 MISSION
“Apple is committed to bringing the best personal computing
experience to students, educators, creative professionals
and consumers around the world through its innovative
hardware, software and internet offerings.”
 ACHIEVEMENTS
Apple Revenue Growth
16000
N e t S a le s

14000

12000

10000

8000

6000

4000

2000

0
1998 1999 2000 2001 2002 2003 2004 2005

2002 Product Sales 2005 Product Sales

Desktops Desktops

Notebooks Notebooks

iPod iPod

Peripherals Peripherals
ANALYSIS
 SWOT ANALYSIS
STRENGTHS
One of the oldest hardware
manufacturers.
Control over the product.
High quality product.
Easy to carry products
Huge consumer base loyal to
apple
Product diversification
WEAKNESSES
Focusing on internal engg.
more than marketing
High price
Consumer faced problems
with faulty batteries
Had difficulties on some of
its products’ quality control
Not issued dividends
 SWOT ANALYSIS
OPPORTUNITIES
Less expensive new product
lines with quality.
Product line is functional and
attractive.
Flexibility to its users.
ipods are able to communicate.
THREATS
Pressure from competitors.
Substitution effect
Technology changes at a rapid
rate.
Forced to develop new
products.

New car models with ipod

connectivity.
 EXISTING RIVALRY
Windows OS and media player for playing music and
video ( Microsoft)

Competition to Mac OS X (Linux)

Alternate sources of computer hardware (Dell, HP,

Lenovo)

Small stylish MP3 players (Creative, Samsung)

Online music stores similar to itunes stores (Napster)

THANK YOU