Media planning for mobile tv

Team:
Hemanth
Sachin
Chandan sn
Praveen
Ramprasad
 Media objectives
• To create better awareness of the use of
Mobile tv.
• To concentrate the greatest weight in urban
areas.
• To reach target buyers through those media to
gain greater frequency and lesser cost per
opportunity
• Target audience: young adults, office goers,
children teenagers.
• Cost Factor:
Television is very expensive, where as, radio is
very economical. However, cost is not the only
factor, even if it is calculated on the basis of
cost per- person reached.
• Nature of Message.
-Electronic/Broadcast
-Print
 Media Type

• Television
• Newspaper
• Outdoor
 conclusion
• Mobile TV broadcasts are feasible –
technologies exist and have been successful in
other parts of the world.
• There is a market for varied content in the
mobile TV market.
• Mobile TV is a convergence between telephone
and television – There are fundamental
differences in consumer expectations and
behavior.