How to deliver a good presentation?

• Objective / Audience /Structure

 What is the objective?

• Be clear of the objective of the presentation

• Before starting to make the presentation be clear
what is the objective of the presentation. Is it to
inform or report or is it to persuade for an action
etc. If you are making a presentation to ask for
more budgetfor promotion but your presentation is
only giving sales data and
market shares, then your presentation is not
meeting the objective.
 Who is the audience?
• After the objective think of the
audience to whom you are
going to make the
presentation. It is very
important that if you are giving
the presentation to the clients
of your company and you are
using technical nomenclature
then they might not
understand. Or your
presentation might contain a
lot of figures and numbers,
which might put off people.
 Structuring the Presentation
• The next step is to create the structure
for the presentation. This is important
so that all the content gets covered in a
logical manner and the presentation
can flow smoothly.
• Here the focus should be on the
objective of the presentation and
audience should be able to follow and
understand the message.
• You can divide your presentation into
different modules:
• This division into different modules can
be on the basis of
1) Any category classification for
example-Television market, Computer
market.
2) Geography region-North India, South
India etc.
3) Time or chronology- this year, last
year or this quarter, last quarter etc.
What should you have?
A Presentation should have an …
1) Introduction
2) Body
3) Conclusion
 Introduction
•
The introduction of the presentation is like the first
impression .It should be good enough to hold the
audiences interest. You need to build a relationship
with the audience while giving the introduction.
• Some of the ways of starting the introduction are:
• Story - a small story is a very good way of holding
the audiences interest and building a relationship
with them.
• Question - Asking a pertinent question is another
way of connecting with the audience and holding
their attention. For example - How may people use
a particular product? What is you favorite past time
etc. and then connect it to the presentation.
 Cont…. Introduction

• Anecdotes - a real or imaginary incident to

hold the audiences interest and connect it
to the presentation's objective.
• Quotation or phrase- A quotation or
phrase which explains the objective.-
Example -Think Win-Win
• Pointing out to some facts/statistics-
Example- do you know that Body
language is responsible for 56 % of the
message impact?
 Body
• This is the meat of the presentation and
contains the information facts, data to meet
the objective of the presentation. For
example, if you are making the presentation
to show that a particular brand is better than
the others. Show the functional superiority,
performance tests, price advantage, better
performance results etc. The information can
be collected from the published material
-newspapers, magazines, and studies talking
to experts, surveys and Internet.
• The information can be organized in various
ways
• Sequential -In a particular sequence or order.
•Inductive

Show the facts, figures then show the conclusion

derived from the facts
and figures.

• Deductive

Show the result and then the facts and

figures to prove the results.
• Chronological

This can be from current to earlier period or

from the earliest period to the current period
(reverse chronological order)
 Conclusion
• Question & answer method

Ask questions and then give

answers in the presentation
• Comparison & contrast

Compare the two or more

solutions or products and
contrast them (show their
differences)
• Problem solving formula
Explain Causes, Possible
solution and Actions