Product: Toothpaste

Brand: Pepsodent

HUL, India

Pepsodent is a 15 year old brand that offers various oral care solutions to specific need based
solutions.

Pepsodent was launched in 1993 in India and since then the brand has raised the benchmark
on Oral Care solutions in India.

Pepsodent has a range of toothpastes and toothbrushes that could take care of specific oral
care needs. Pepsodent toothpaste fights germs to protect teeth against cavities and gives
strong teeth, fresh breath and healthy gums.

Pepsodent as an oral care expert offers solution to specific problems like bleeding gums and
sensitive teeth.

Key facts

Endorsed by FDI (the largest dental association globally)

Among the most trusted brands in India (Brand Equity, Economic Times, India)

Also sold as Mentadent, Zhonghua, PS and Signal in other countries

Accolades

Has won accolades for its Dishum-Dishum Campaign Endorsed by FDI

Awarded at the “Brand Forum-Nielsen Best Brand Award 2009

Unilever Bangladesh Limited Oral Care Team won the Regional Asia Oral Care Awards, one
of the most prestigious awards in the Unilever Regional/Global Oral Care Category. The
company won this award for the unprecedented success of Pepsodent Toothpowder over the
last few years.
Pre Event Marketing Activities

1) News Papers: The event details can be put up at the Newspapers through editorials,
stories, letters to the editor, etc….

2) Social Networking Websites: The event promotions through websites like facebook
twitter etc can be most effective.

3) Newsletters: This is a sort of promotions that can prove to be very fruitful and most
effective to reach to masses.

4) Banner is displayed on prominent area

5) Promotion is also done TV and radio! 

Event on the day of Actual Launch

9:00 to 9:30 am: Arrival of public.

9:30 am to 10:00am: Breakfast for the attendants

10:00 am: Arrival of the guest Mr. Shahrukh Khan

10:00 am to 12:30 pm: Address to the chief guest by Mr. Harish Manwani chairman of
HUL,India

12:30 pm to 1:30 pm: Lunch to the participants

2:00 pm to 3:30 pm: Press conference involving the directors

3:30 pm to 4:15 pm: Q&A Session with the media and participants

4:30 pm: Formal Closure of function

Post Event Activities

 Compile agency measures of effectiveness.

 Compile performance evaluation data.

 Conduct stakeholder participant debriefing..

 Conduct public survey.

 Conduct a post-event debriefing meeting.

 Prepare a post-event report.