A Comparative Study on

By:
Ankush Catchick (67)
Divya Tripathi (76)
Joseph Kurian (82)
Praneet kaur (91)
Sonal Rastogi (111)
Vs
Vs
 Problem Formulation

“It has been reported recently that the market share

of Hero Honda in the motor cycle segment has
dropped to 52.9% to 60.4% and that of Bajaj’s has
increased from 29% to 34%”.

-Mint, November 10, 2010

Through this study we will be analyzing the factors

attributing to the current scenario.
 Objective of The Study

 To know the perception of customers regarding the

bikes
 To determine the customers satisfaction regarding
Hero Honda & Bajaj and the products offered by
them
 To determine the factors influencing the choice of
customers regarding bikes
 Hypothesis

We assume that the purchasing decision of

customers regarding bikes is affected by the
customer satisfaction and the perception.

The customer satisfaction is in turn affected by

various factors.
 Variables

Depende
nt ●
Customer Satisfaction

Variable
Indepen ●

●
Income level
No. of years of Ownership
Purpose of Use

dent
●

●
Influence of Advertising
●
After sales service
●
Price
●
Mileage
●
Quality & Features
●
Resale Value

Variables
●
Status symbol
 Source of Data

Primary Data

Questionnaire
Research Tool Sampling Method Sample Size

5o bike users in
Random
Questionnaire Delhi/NCR
Sampling
region
 Questionnaire

NAME: ……………………………
CONTACT NO.: ………………..
AGE :- 15-20 20-25

25-30 Above 30

OCCUPATION: Businessman Employee

Student Other
 Cont..

Q.1) Which bike do you own?

Hero Honda Bajaj Any Other
Q.2) Which model do you have?
Hero Honda: Splendor Passion
Karizma Other
Bajaj: CT 100 Discover
Pulsar Other
Q.3) In which Family Income do you fall?
100,000 – 200,000 200,000-300,000
300,000 - 400,000 Above 400,ooo
 Cont..

Q.4) For how long do you own a bike?

0-1 yr 1-2 yrs
2-3 yrs Above 3 yrs
Q.5) For what purpose do you use your bike?
Office Purpose Personal Purpose
Joy Purpose Other
Q.6) How did you come to know about this Motor bike?
News Paper Television
Magazines Friends
 Cont..

Q.7) Does Advertisement influence your decision in

choosing a Motor bike?
Yes No Can’t Say
Q.8)How is the after sales service f the bike
purchased?
Hero Honda Bajaj
Excellent Excellent
Good Good
Poor Poor
 Analysis

Q.9) which of the factors below influence your decision?

Price Mileage Quality
Resale Value Status Symbol
Q.10) How would you rate the following factors of bikes with respect to the
two companies?
Hero Honda Bajaj
Bajaj
Mileage
Price
Pickup
Maintenance
Looks/Shape
Brand Image
 Cont..

Q.11) Any suggestions for the Company?

……………………………………………….
……………………………………………….
……………………………………………….

Date: (Signature)
 Limitations

Research work was carried out in Delhi/NCR region

which make the area of the research work restricted.
Random sampling technique may not give an exact
representation of customers perception.
Biased views of customer.
Conclusions
Bibliography