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  • Marketing Management Final Exambst

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    Andres Michael
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    The document outlines 8 questions that will be on the Arellano University final exam for the Marketing Management course. The questions cover topics such as differentiating between skimming and penetration pricing, evaluating sales force performance, distinguishing between advertising and public relations, identifying ways to advertise products, defining the role of middle men, explaining the purpose of a marketing plan, and the relevance of social responsibility in marketing management. The final question asks students to define marketing management.

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    The document outlines 8 questions that will be on the Arellano University final exam for the Marketing Management course. The questions cover topics such as differentiating between skimming and penetration pricing, evaluating sales force performance, distinguishing between advertising and public relations, identifying ways to advertise products, defining the role of middle men, explaining the purpose of a marketing plan, and the relevance of social responsibility in marketing management. The final question asks students to define marketing management.

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    Attribution Non-Commercial (BY-NC)
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    58 views2 pages

    Marketing Management Final Exambst

    Uploaded by

    Andres Michael
    The document outlines 8 questions that will be on the Arellano University final exam for the Marketing Management course. The questions cover topics such as differentiating between skimming and penetration pricing, evaluating sales force performance, distinguishing between advertising and public relations, identifying ways to advertise products, defining the role of middle men, explaining the purpose of a marketing plan, and the relevance of social responsibility in marketing management. The final question asks students to define marketing management.

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    Attribution Non-Commercial (BY-NC)
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    ARELLANO UNIVERSITY FINAL EXAM MARKETING MANAGEMENT

    1. Differentiate Skimming from Penetration Pricing

    2. How do you evaluate the performance of a Sales Force Management

    3. What is the difference between advertising and public relations

    4. What are the 3 ways to advertise you product?

    5. What is the role of a middle man?

    6. What is a marketing plan?

    7. What is the relevance of Social Responsibility in Marketing Management?

    8. Define Marketing Management

    ARELLANO UNIVERSITY FINAL EXAM MARKETING MANAGEMENT

    1. Differentiate Skimming from Penetration Pricing

    2. How do you evaluate the performance of a Sales Force Management

    3. What is the difference between advertising and public relations

    4. What are the 3 ways to advertise you product?

    5. What is the role of a middle man?

    6. What is a marketing plan?

    7. What is the relevance of Social Responsibility in Marketing Management?

    8. Define Marketing Management

    ARELLANO UNIVERSITY FINAL EXAM MARKETING MANAGEMENT

    1. Differentiate Skimming from Penetration Pricing

    2. How do you evaluate the performance of a Sales Force Management

    3. What is the difference between advertising and public relations

    4. What are the 3 ways to advertise you product?

    5. What is the role of a middle man?

    6. What is a marketing plan?

    7. What is the relevance of Social Responsibility in Marketing Management?


    8. Define Marketing Management

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