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PRESENTED BY
M. Abhinav Karthik
1226309105
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h Kumar Mangalam Birla is a chaiman
of aditya birla who is son of A.V.Birla.

h business having total revenue of

INR 15,000 crores with assets of INR
16,000 crores.It had a strength of
75,000employees and 6,00,000 shareholders.
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h After taking up the change,K.M.Birla decided to consolidate entire
entire group¶s companies under one umbrella of the ³V






h Many critics were opinion that ³K.M.Birla would unable to manage

the group successfully´

h When k.M.Birla handovered business from his father in 1995,his

critics dismissed him as a soft and shy person. who lacked the
business expertise and assertiveness of his father A.V.Birla.

h An unapproachable management style and misplaced priorities the

result was the investors started selling off their shares .In 1996 the
market value of group¶s four largest companies grasim ,indian rayon
,hindalco & indo gulf fertilizer suddenly decreased by $1billion or
37%.

h So K.M.Birla took several initiatives to prove his critics wrong.

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´ Aditya Godrej, the chairman of Godrej Group of Industries, is a man

of many interesting facets. As an entrepreneur he has been
responsible for restructuring and modernizing his entire group and
moving away from family hegemony that inflicts so many family-
owned businesses in India.
´ e undertook a complete overhaul of his businesses and instilled
new processes at a time when most" companies were resistant to
change and saw any disruptive change as a threat to their business.
´ Aditya is also a businessman whose tech-savvy and personal
interest in technology adoption has benefited his business
immensely and added that bit of dynamism to the Indian FMCG
industry.
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