ONLINE GAMES ANALYSIS

Maria Angelique
1301035595
04 PAZ
Binus University 2011
EMIL CHRONICLE ONLINE
Emil Chronicle Online (ECO) is
an Online Game 3D Japanese
Anime (MMORPG) first in
Indonesia with unique and cute
avatar but has a lot of challenges
and can be played for Free.

Genre Role Playing

Developer Headlock
Indonesia WaveGame
International Gravity
Payment Free to Play
Website http://www.econline.web.id
Status Released
What : MMORPG Online with Anime / Manga theme
When : Anytime (24 hours) except for server
maintenance (in the middle of 2010 in Indonesia)
Where : Anywhere with installed-game software computer
& internet connection (First time release in Japan)
Who : Anime lovers or game lovers
Why : Different feature from other Online games like
Cosplay, Possession, and Marionette Golem Feature.
Cute avatar appearance with 3D view.
How : Register first at eco.wavegame.net, install the game
software (you can buy it at software store),
download patch and client from web, then login to
play. Customize your character by choosing gender,
hair type, hair colour, etc.
MARKETING MIX
 Price : Free to Play  Product : Massively multiplayer
 Place : Anywhere online role-playing game
(MMORPG)
 Promotions :

- Game Events

- Internet Café Partnership

- Merchandise

- Magazine & ECO Info

 OMGPOP
OMGPOP started in 2006 as iminlikewithyou and has been
making real time games ever since. Millions of members log
in every day to play games, hang out in chat, share photos on
picture club and meet new friends. Every month billions of
coins are spent on OMGPOP and every year we release at least
5 new games.
Top Games in OMGPop.com :
5W1H ANALYSIS
What : Real time yet simple multiplayer games and social
network.
When : Anytime
Where : Anywhere with internet connection (visit omgpop.com)
Who : Suitable for all ages
Why : Simple games and good for refresh player’s mind

How :
Just go to omgpop.com then choose
the game player want to play. Player
doesn’t have to register. But if the
player wants to customize more style
player can register using email
address.
MARKETING MIX
 Price : Free
 Place : Anywhere

 Product : Simple games and

Social Network to share photos
and chats.
 Promotions :

 T-Shirt and Merchandise

 OMG Coins (to customize

player)
 OMGPop Events
SORORITY LIFE
Sorority Life lets you be a fashionista and
live the glamorous life of a sorority sister! In
this free online game, you can hit the mall for
the latest fashions and create the perfect look
for your avatar. Indulge in your fashion
obsession with designer clothes, shoes,
handbags, sunglasses and other accessories.

 Customize your avatar and show off on

the runway.
 Fun, interactive "Glame Games“
 Find a boyfriend
5W 1H ANALYSIS
What : Multiplayer Social Network online game with
Glams and luxury accesories
When : Anytime
Where : Anywhere via Social network website like
Facebook, Myspace or using mobile device like
iPhone or Android
Who : The Social Network users especially female
Why : Easy-clicked games
that interact female
users / players
How : Register to social
network website, play
games and customize
avatar
MARKETING MIX
 Price : Free (except for limited
edition glam)
 Place : Anywhere

 Product : Social Network

Games
 Promotions :

 Brownie Points

 Sorority House
Communities
 Merchandise and glams
HOT TREND ONLINE GAMES :
EMIL CHRONICLE ONLINE (ECO)
Value Innovation :
 Unique features that other
MMORPG games don’t have.
 3D graphics with Japanese
Anime-style characters
 Customization Characters

 Great visual effects

 Easy to play

 Free to play
End of Slide