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ELEMENTS OF A GOOD BUSINESS PLAN

PART 1: INDUSTRIAL OVERVIEW

1. Introductions
2. Products overview
3. Market overview
4. Resources and raw materials

PART 2: MARKET ANALYSIS

1. International/regional/local industry description


2. Target market information
3. Market test
4. Competitor evaluation

PART 3: COMPANY DESCRIPTION

1. Nature of business
2. Organization and management
3. Location of operation

PART 4: OPERATION DESCRIPTION

1. Service or product descriptions


2. Process descriptions (explain the chain value process flow of your company)

PART 5: FINANCIALS

1. Funding request
a. Required amount of money needed (capital budgets)
b. Provide different funding scenario (worst and best case scenario) based on payback
period analysis
c. Outline current and future funding requirement
d. The funding type preferred (e.g. equity, debt etc)
2. Prospective financial data
a. Forecast income statement for at least five years
b. Cash Flow Statement for at least five years
c. Profit and Lost Statement for at least five years
d. Balance Sheet
e. Financial Ratios; IRR-Sensitivity, Breakeven; Acid Test; Leverage (Equity/Debt) etc.
PART 6: RISK ANALYSIS

1. Industry risk
2. Market risk
3. Operation risk
4. Social and Economic Risk
5. Health and Safety Risk
a. Product safety
b. Raw Material safety

PART 6: CONCLUSIONS & RECOMMENDATION

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