Professional Documents
Culture Documents
II. Products
A. Market size breakdown by product segment.
B. Historical and projected growth rates, penetration, and major market and product
drivers/trends.
C. Market share.
D. Pricing.
E. Product road map for next four years.
VII. Competition
A. Describe the competitive landscape.
1. Market position and related strengths and weaknesses.
2. Basis of competition.
3. Competitive case study: customers won and lost and why.