Scribd Logo
Upload

Welcome to Scribd!

  • Topics

    Uploaded by

    Rahul Singh Choudhary
    9 views1 page
    This email provides a list of 11 potential topics for a student's marketing SIP project that can be customized based on product, service, and company requirements. The topics include competition analysis, generating consumer insights, market potential, customer satisfaction, segmentation targeting and positioning/branding, market mapping, personal selling, advertising and promotion effectiveness, industry analysis including a market scan and environment analysis, channel design including selection, training, motivation and appraisal, and media planning including the emergence and use of digital media. The professor wishes the student all the best for their SIP project.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This email provides a list of 11 potential topics for a student's marketing SIP project that can be customized based on product, service, and company requirements. The topics include competition analysis, generating consumer insights, market potential, customer satisfaction, segmentation targeting and positioning/branding, market mapping, personal selling, advertising and promotion effectiveness, industry analysis including a market scan and environment analysis, channel design including selection, training, motivation and appraisal, and media planning including the emergence and use of digital media. The professor wishes the student all the best for their SIP project.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views1 page

    Topics

    Uploaded by

    Rahul Singh Choudhary
    This email provides a list of 11 potential topics for a student's marketing SIP project that can be customized based on product, service, and company requirements. The topics include competition analysis, generating consumer insights, market potential, customer satisfaction, segmentation targeting and positioning/branding, market mapping, personal selling, advertising and promotion effectiveness, industry analysis including a market scan and environment analysis, channel design including selection, training, motivation and appraisal, and media planning including the emergence and use of digital media. The professor wishes the student all the best for their SIP project.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Dear All

     
    Please find below a brief list of topics for your SIP in marketing. The same can be customised according
    to Product/Service& Company requirements.
     
    1) Competition Analysis
    2) Generating Consumer Insights
    3) Market Potential
    4) Customer Satisfaction
    5) STP/Branding
    6) Market Mapping
    7) Personal Selling
    8) Advertising & Promotion Effectiveness
    9) Industry Analysis (Will include market scan/environment analysis)
    10) Channel Design (Selection,training,motivation,appraisal etc.)
    11) Media Planning (Emergence & use of digital media)
     
    All the Best for SIP.
     
    Regards
     
    Prof. Rahul Gupta
    9448410171

    You might also like